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The ultimate benefits of Collaborative Innovation are when Collaborative Innovation is applied at a strategic level - but are you using the tactics to make the most of Collaborative Innovation? Last quarter the Collaborative Innovation Team surveyed over 200 thought leaders in multiple functional roles from large and small organizations distributed worldwide. The results offer some fascinating insights into the ways that collaborative innovation is and isn’t being implemented in businesses today. With only 15% of respondents stating their organization is "very effective" at Collaborative Innovation, and a mere 35% who believe Collaborative Innovation ranks up with the core capabilities of business such as R&D, Operations, Marketing and more - we’re certainly not all masters of this space just yet. Call it Collaborative Innovation, Enterprise 2.0, Open Innovation, Innovation Management, Hyper-Social Innovation or Social Business... are you doing it? Doing it well? Find out what we've uncovered in this sneak preview of the upcoming ebook on our research results from late 2011 to early 2012.
Citation preview
COLLABORATIVE INNOVATION: THE STATE OF ENGAGEMENT
RESEARCH FINDINGS FROM 2011-‐2012
PRODUCED BY
Join in Tweetstream: @collabinno and #collabinno2012
PRODUCED BY
Housekeeping
• If you have any quesBons, please submit them as you think of them, via the built-‐in Q&A capabiliBes of GoToWebinar.
• Feel free to tweet quesBons and comments as well, to:
– @collabinno or use hashtag #collabinno2012
• We will address quesBons at the end of the session, and plan to wrap this webinar, including Q&A, within the hour.
• Lastly… this webinar will not provide every last piece of the data that we’ve gathered. There was such rich material, that the full commentary will be a very thorough mini-‐book – an ebook on the State of Engagement for CollaboraBve InnovaBon.
• We will hit the highlights here, and shortly, the ebook will be available with even more detail.
• Keep an eye out on collaboraBveinnovaBon.org for the announcement of this ebook. Survey respondents and webinar a]endees will be among the first to get their hands on it.
COLLABORATIVEINNOVATION.ORG
JOIN US FOR REGULAR COVERAGE WITH OVER 150 POSTS ON COLLABORATIVE INNOVATION ISSUES, TRENDS, BREAKING NEWS AND RECOMMENDATIONS FROM AROUND THE WORLD, AND ACROSS INDUSTRIES
PRODUCED BY
Your Hosts for Today – Dan Keldsen
• Dan Keldsen is a Partner in the Human 1.0 Network, consulBng on Enterprise Client Services Focused on InnovaBon & Insights.
• ExperSse: – InnovaBon management – Enterprise 2.0/Web 2.0 – Enterprise Content Management ecosystem
• Background: – InformaBon Architected: president and Principal Consultant – AIIM InternaBonal: former director and co-‐founder, Market Intelligence – Perot Systems InnovaBon Lab: senior analyst and consultant – Delphi Group: former senior analyst, consultant and CTO
• Contact: – DK[at]InformaBonArchitected.com – 617-‐933-‐9655 – h]p://www.twi]er.com/dankeldsen – h]p://www.linkedin.com/in/dankeldsen
PRODUCED BY
Your Hosts for Today – Andrea Meyer
• Andrea Meyer writes about innovaBon, strategy, & business through her company, Working Knowledge®, which she founded in 1988.
• She collaborates with thought leaders to write or ghostwrite their books, arBcles, white papers and blogs.
• Her clients include McKinsey & Co, IBM, and Cisco as well as universiBes like MIT, Harvard and Wharton and innovaBon-‐specific companies like InnoCenBve, Innosight, InvenBon Machine, & Spigit.
• She’s contributed to 34 published books, including:
– A Guide to Open InnovaBon and Crowdsourcing – Open InnovaBon Marketplace
– Resilient Enterprise (a best business book of 2005: Financial Times)
• Contact: – h]p://www.workingknowledge.com/blog
– h]p://www.twi]er.com/andreameyer
– h]p://www.linkedin.com/in/workingknowledge
READY?
SETTING A FOUNDATION
PRODUCED BY
“Collaborative Innovation is… a cyberteam of self-motivated people with a collective vision, enabled by the Web to collaborate in achieving a common goal by sharing ideas, information, and work.”
Peter Gloor – MIT Sloan Center for Collective Intelligence & Author of “Swarm Creativity” (2005)
INTO THE ABYSS
PRODUCED BY Photo credit: http://www.flickr.com/photos/sundazed/1450388845/
"We have far fewer employees than we had in 2008 which has a two-fold effect.
First, there are fewer people to source or to do sourcing.
Second, the elimination of jobs has reduced morale and forced all employees to work even harder.
The focus now is on things with direct results which makes less direct things like brainstorming a tough sell.”
PRODUCED BY
The New Normal 1. 2008 and the current economy = upset apple cart
2. Teams are a necessity now, individuals can’t pick up the pieces by themselves
3. InnovaBon is everyone’s job – yet most aren’t experienced in innovaBon. Where should you start?
PRODUCED BY
10 Year Market Rollercoaster – Nobody AnScipated the 2008 Shock
PRODUCED BY
AutomoSve Peers in Last 10 Years
PRODUCED BY
Tech Peers in Last 10 Years
HAVE YOU CHANGED THE WAY YOU INNOVATE SINCE
2008?
“PRE-‐2008, IT [COLLABORATIVE
INNOVATION] WAS NOT ON MY PERSONAL
RADAR.”
PRODUCED BY
No “Matrix Downloads” to InnovaSon Mastery
All Rights Reserved by Warner Bros Pictures
Meet the Maturity Model
PRODUCED BY
Maturity Models
WHERE DO YOU STAND?
“THE INDUSTRY IS MORE ACCEPTING NOW OF COLLABORATION AND SHARED INTELLIGENCE.
TOOLS ARE BETTER BUT SO TOO ARE ATTITUDES.”
PRODUCED BY
How EffecSve Is Your OrganizaSon At Using CollaboraSve InnovaSon?
15%
23% 27%
18% 15%
0%
5%
10%
15%
20%
25%
30%
1 (Very Effective) 2 (Moderately Effective) 3 (Neutral) 4 (Moderately Ineffective) 5 (Very Ineffective)
CAN’T GET EVERYONE TO BELIEVE UNLESS IT’S REALLY THE MISSION
IN THEORY AND IN REALITY
PRODUCED BY
What represents your company’s philosophy for collaboraSve innovaSon?
5%
13%
16%
28%
45%
9%
28%
24%
27%
27%
18%
18%
22%
18%
10%
25%
22%
24%
13%
9%
40%
17%
12%
12%
6%
Owning/submitting ideas/projects that later fail are an easy way to get fired in our company.
We have a well-defined and utilized collaborative innovation process.
We use an understanding of human behavior.
We use techniques/incentives to eliminate fear of "stupid ideas" being professionally damaging.
As a company principle, we believe innovation is everyone's job.
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
1 (Agree Strongly) 2 (Moderately Agree) 3 (Have No Feeling About It) 4 (Moderately Disagree) 5 (Disagree Strongly)
PRODUCED BY
How Does Your OrganizaSon View CollaboraSve InnovaSon?
“WE UNDERSTAND THAT TWO HEADS ARE BETTER THAN ONE AND THAT THE DIVERSE BACKGROUNDS, EXPERIENCES AND SKILLS THAT ARE CONTAINED THROUGHOUT THE ORGANIZATION CAN LEAD TO
EXTRAORDINARY INNOVATION, BUT WE CANNOT GET IT IMPLEMENTED.”
PRODUCED BY
As part of CollaboraSve InnovaSon we invite:
22%
24%
25%
46%
27%
34%
37%
25%
22%
15%
19%
14%
10%
14%
6%
10%
16%
11%
11%
2%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
All Suppliers
All Customers
All Partners
All Employees
1 (Agree Strongly) 2 (Moderately Agree) 3 (Have No Feeling About It) 4 (Moderately Disagree) 5 (Disagree Strongly)
WHY ROB BANKS? THAT’S WHERE THE
MONEY IS! FIND INNOVATION WHERE IT LIVES,
BUT HASN’T BEEN TAPPED
ARE YOUR PEOPLE TRAINED
FOR INNOVATION? SKILLS AND EXPERIENCE ARE RARE
NEED TO PROVIDE AN ON-‐RAMP
PRODUCED BY
We provide innovaSon on-‐boarding/engagement/ training/mentoring to:
14%
18%
24%
28%
30%
21%
22%
27%
33%
28%
35%
32%
26%
20%
20%
8%
12%
10%
4%
8%
19%
13%
10%
12%
11%
0% 20% 40% 60% 80% 100%
Geographic area
Divisions
Departments
Individual employees
Project teams
1 (Agree Strongly) 2 (Moderately Agree) 3 (Have No Feeling About It) 4 (Moderately Disagree) 5 (Disagree Strongly)
PRODUCED BY
If you don’t have the tools to create & vet ideas at scale...
How can you hope to compete with MASTERS of innovaSon?
“That’s not a knife... THIS is a knife” Crocodile Dundee
“RECEIVE DEDICATED TRAINING IN
‘HOW-‐TO-‐DO-‐IT,’ AND DON’T THINK YOU ALREADY KNOW.”
THINK OUTSIDE R & D
IF YOU BELIEVE INNOVATION IS EVERYONE’S JOB, GO! MAKE IT HAPPEN!
ARE YOU READY FOR COLLABORATIVE INNOVATION? IT’S TIME TO LEAD THE (R)EVOLUTION
IT WON’T LEAD ITSELF
FULL EBOOK WITH RESEARCH RESULTS COMING SOON…
STAY TUNED FOR ANNOUNCEMENT OF AVAILABILITY AT COLLABORATIVEINNOVATION.ORG
Q & A
PRODUCED BY
Dan Keldsen – Partner in Human 1.0 Network
Enterprise Client Services Focused on InnovaBon & Insights
(twi]er) @dankeldsen
DK[at]InformaBonArchitected.com
617-‐933-‐9655 linkedin.com/in/dankeldsen
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