Beyond the hype: The latest mobile innovations

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First our computers shrunk into phones. Now they’re morphing into wearables – smart watches and glasses, a projected US $12 billion market according to BI Intelligence. Coupled with innovations in augmented reality, 3D visualization, location-based services, and the plethora of sensor data these devices collect, there are endless possibilities to enhance existing apps or create completely new use cases. But, the big question remains: how will this impact your business, regardless of whether you are delivering mobile experiences to your customers, partners, or employees? It’s essential to understand which of these innovations will not only entice your users and keep them hooked but also achieve your business objectives. In this session we’ll explore these topics, quantify the business potential around them, and demonstrate advances that leading brands are already making today. Listen to this webcast and learn: What’s real and what’s hype when it comes to some of the latest mobile innovations How to hone in on use cases that will wow users and drive business results – today Five steps you must take to incorporate these innovations into your mobile strategy Recording here: https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=700548&sessionid=1&key=8029C33D7247CB27976D8A6F674F2BB1&sourcepage=register

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Beyond the Hype | How augmented reality, wearables,

and other mobile innovations are driving business results today

Shivani Govil, Vice President, Mobile Innovation Program, SAP

Josh Waddell, Vice President, Mobile Solution Management, SAP

Damien Murphy, Senior Mobility Specialist, SAP

http://twitter.com/SAPMobile

http://www.facebook.com/SAPMobile

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© 2013 SAP AG. All rights reserved. 2 Public

The information in this presentation is confidential and proprietary to SAP and may not be disclosed without

the permission of SAP. This presentation is not subject to your license agreement or any other service or

subscription agreement with SAP. SAP has no obligation to pursue any course of business outlined in this

document or any related presentation, or to develop or release any functionality mentioned therein. This

document, or any related presentation and SAP's strategy and possible future developments, products and

or platforms directions and functionality are all subject to change and may be changed by SAP at any time

for any reason without notice. The information in this document is not a commitment, promise or legal

obligation to deliver any material, code or functionality. This document is provided without a warranty of any

kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness

for a particular purpose, or non-infringement. This document is for informational purposes and may not be

incorporated into a contract. SAP assumes no responsibility for errors or omissions in this document, except

if such damages were caused by SAP´s willful misconduct or gross negligence.

All forward-looking statements are subject to various risks and uncertainties that could cause actual results

to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-

looking statements, which speak only as of their dates, and they should not be relied upon in making

purchasing decisions.

Legal disclaimer

Today’s speakers

Josh Waddell

VP, Mobile Solution

Management

SAP

Shivani Govil

VP, Mobile Innovation

Program

SAP

Damien Murphy

Senior Mobility

Specialist

SAP

Speed | Memory | Power | Screen Resolution Mobile technology is advancing at a rapid pace

but, it’s more than just fun and games

Question #1

META Glasses 501 Backers - 194% Funded - $194,444 Pledged

vrAse AR Glasses 782 Backers - 121% Funded - £66,556 Pledged

CastAR Glasses 3,505 Backers - 231% Funded - $924,869 Pledged

Structure Sensor 2,869 Backers - 1,290% Funded - $1,290,439 Pledged

Pebble Watch 68,929 Backers – 10,267% Funded - $10,266,845 Pledged

Innovation via crowdfunding

Transforming the Consumer Experience Product Assembly is a SNAP with 3D + AR

© 2013 SAP AG. All rights reserved. 10 Public

Mobile Solutions In the Warehouse Today

Question #2

Transforming the Warehouse Smart Glasses + AR in the Enterprise

AR Warehouse

Prototype

Using AR Glasses Remove multiple tools

Hands-Free

Multi-Modal

New scenarios Indoor Navigation

Warehouse Safety

Head up relevant

information

Hands free scanning

Implementation

Details Vuzix m100 & Google Glass

Native Android application

Connected using SAP

Mobile Platform (SMP)

AR Warehouse

© 2013 SAP AG. All rights reserved. 14 Public

Wearables & AR beyond the warehouse

Customer Next Steps: DTIA & Enterprise AR Forums

Question #3

• Tailor it to my role

• Simplify my daily work

• Make it as good as my

personal apps

Designed for end users

• Address key business

process

• Integrate seamlessly with

existing systems

• Keep everything secure

• Scale with the business

To achieve business goals

Drive employee efficiency to a new level

• Wow me with a valuable,

cross-channel experience

• Personalize it for me

• Ensure it works on my devices

and uses the latest

innovations

Designed for consumers

• Exceed end-user expectations

– inspire stickiness

• Leapfrog the competition

• Get to market faster

• Integrate with existing

systems

• Maintain security

• Scale with the business

To achieve business goals

Engage with customers, 1:1

© 2013 SAP AG. All rights reserved. 19 Public

Conduct discovery

workshops with

business users to

identify key needs

Bring the idea to life

through concept

apps and prototypes

Prepare budget,

timeline, resources

and specifications

Deliver production

ready apps tailored to

business needs

Ongoing support to

stay current with

technology changes

1

2

3 4

5

End-to-end innovation process Design Solutions with a Focus on the End User

Note – depending on customer requirements, not all steps may be followed.

• User-centric design

• Personalization

• Immersive experiences (Virtual

reality, Augmented reality, 3D

visualizations, gamification, etc.)

• Speed

SAP delivers the SIZZLE

• Delivery to any device

• Integration to any backend system

• Secure and scalable

• Ongoing maintenance and support

• Deep industry/role expertise

• Trusted vendor

Along with the MUSCLE

Satisfied

users who

come back

for more

Creating value for our customers

© 2013 SAP AG. All rights reserved. 21 Public

Key takeaways

• Just because it's cool, doesn't mean it

should be in your app

• Align functionality to end user demand, and

business objectives

• Involve end-users throughout - and

consider all angles

• It's okay to start small

• Look to other industries for inspiration

Thank You

For additional information, please contact:

Shivani Govil shivani.govil@sap.com

Josh Waddell josh.waddell@sap.com

Damien Murphy damien.murphy@sap.com

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