Analytics in Canberra - Canberra Web Analytics Wednesday

Analytics in Canberra and Rural NSW

3rd Wednesday of the Month - February

See http://wawcanberra.com

Government Web Analytics

• Many were on urchin in 2012D.Of EducationNow on Google AnalyticsKPI: Primary Purpose by Task Completion Rate.Content distribution in each section and % of

Visits to each section.# Downloads

Non Profits in Canberra & Rural NSW

• www. Mens centre .org.au• www. Advocacy for inclusion .org/• Memberships & Donations• Downloads&Widgets – (how to get here, add to calendar)

• Newsletters and Content Push

Private Enterprise

ACT founded•www. Canberra airport .com.au - GA•Kingsley's Chicken - GA•Supabarn Supermarkets not GA ??•Australian Ethical Investment - GA

Vendors• ACT Specific Vendors– Adobe.com SiteCatalyst

• Australia Wide Vendors– comScore Digital Analytix– Bango – mobile web analytics– Clicktale– Quantcast– Yahoo!– Piwik

Digital Agency

• Voodoocreative.com.au• Stamfordinteractive.com.au

Customers

• Government– Federal– State

• Non-Profit– Relationships

Australia• Shopping– Coles– Target

• Universities– UC– ANU

• Sport– Canberra Stadium

Universities • University of Canberra

– Uses Google Analytics– The Reporting and Analysis Team– Data Analytics and Business Intelligence course

• Australian National University– uses Google Analytics, AWStats– Marketing Analytics – Consumer Behaviour and Analysis Course– Student research opportunities

• Research network predictive analyticsPlus• Canberra Institute of Technology

– Uses Google Analytics– Analytics and Measurement Tools Course

ACT and Regional NSW Data • Australian Bureau of Statistics• http://data.gov.au/ (csv datasets)

– 127 organisations– ABC– ACT Emergency Services Agency. - csv’s

• www.govhack.org/dataact-open-data-in-the-act/• http://www.bom.gov.au• http://data.nsw.gov.au/data/lv/organization/commonwealth-datasets/climate/

data-services/

Typical Jobs• Search Engine Optimisation Experts• PPC Experts• Marketing Managers• Agency Based Search Engine Marketers• In-house Search Marketers• Brand Managers• Online Media Planners• Paid Search Advertising Planners & Buyers• Organic Search Optimisation Specialists• Web Technology Professionals• Webmasters• Web Designers

• Twitter #wawcanberra• Give a Talk: – http://wawcanberra.com/give-a-talk/

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