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Crediamo che la storia di Balsamiq possa essere portata come esempio di caso di successo e quindi il suo CEO possa essere un buon consigliere delle 10 cose da fare e le 10 cose da non fare.
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Alcune lezioni che ho imparato negli ultimi due anni
Giacomo ‘Peldi’ Guilizzoni
Better Software 2010, 15 Aprile 2010
#balsamiq #bsw2010
buondì
mi scuso in anticipo
tribù
l’applicazione
la mia storia
2001
2007
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
10,000customers
20,000customers
1,000customers$12,539 !!!
sources: see last slide
e il segreto?
preparazione
hai fatto i compiti?
trova i tuoi eroi
image sources: see last slide
non cercare un’idea
cerca un problema
video source: http://www.youtube.com/watch?v=L3xaeVXTSBg
OK, mi sento pronto
e adesso?
video source: http://www.charlierose.com/view/interview/8831
be so good !ey can’t ignore y"
1. Valori2. Usabilità / UX3. Supporto Clienti4. Amministrazione5. Coraggio6. Curare la crescita7. Lavorare in remoto8. Web Office9. Essere Italiani10.Consiglieri11.Prezzi del Software
12.Branding13.Comunità14.Crowdsourcing15.Sponsorizzazioni16.Donazioni17.Attirare Talenti18.Prodotti che amiamo19.Social Media / Blog20.Company Policies21.Commercialisti etc.22.Micro-multinazionali
23.Business Plans24.Business Models25.Launching26.Partners27.Rivenditori etc 28.Investitori Esterni29.Competizione30.Pirateria31.Brevetti Software32.Tecnologie / Agile33.SEO + Analytics
PRODOTTOBLOGSUPPORTO
TUTTO IL RESTO*
e se ti clonano il prodotto?
*
sources: see last slide
sources: see last slide
sources: see last slide
sources: see last slide
Andiamo sul concreto...
era ora!
1. Valori2. Usabilità / UX3. Supporto Clienti4. Amministrazione5. Coraggio6. Curare la crescita7. Lavorare in remoto8. Web Office9. Essere Italiani10.Consiglieri11.Prezzi del Software
12.Branding13.Comunità14.Crowdsourcing15.Sponsorizzazioni16.Donazioni17.Attirare Talenti18.Prodotti che amiamo19.Social Media / Blog20.Company Policies21.Commercialisti etc.22.Micro-multinazionali
23.Business Plans24.Business Models25.Launching26.Partners27.Rivenditori etc 28.Investitori Esterni29.Competizione30.Pirateria31.Brevetti Software32.Tecnologie / Agile33.SEO + Analytics
OK
The World is tiny, and huge too!
Transparency or bust
Great UXs, all day long
Free e-books everywhere!
An abundance of passion
The World is tiny, and huge too!
Transparency or bust
Great UXs, all day long
Free e-books everywhere!
An abundance of passion
The World is tiny, and huge too!
Transparency or bust
Great UXs, all day long
Free e-books everywhere!
An abundance of passion
The World is tiny, and huge too!
Transparency or bust
Great UXs, all day long
Free e-books everywhere!
An abundance of passion
The World is tiny, and huge too!
Transparency or bust
Great UXs, all day long
Free e-books everywhere!
An abundance of passion
The World is tiny, and huge too!
Transparency or bust
Great UXs, all day long
Free e-books everywhere!
An abundance of passion
The World is tiny, and huge too!
Transparency or bust
Great UXs, all day long
Free e-books everywhere!
An abundance of passion
The World is tiny, and huge too!
Transparency or bust
Great UXs, all day long
Free e-books everywhere!
An abundance of passion
Grazie
peldi@balsamiq.com
Media Sources
http://www.wwd.com/footwear-news/zappos-milestone-qa-with-tony-hsieh-2121098 - http://www.ideachampions.com/weblogs/archives/best_practices/index.shtml - http://www.youtube.com/watch?v=G0FtgZNOD44 - http://www.getgreenbox.com/company/jon-gay/ - http://www.getgreenbox.com/company/robert-tatsumi/ - http://www.smh.com.au/news/biztech/love-grows-in-collaboration/2006/12/04/1165080883615.html - http://rangit.com/blogs/famous-bloggers-do-you-recognize-these-faces/ - http://www.hubspot.com/blog/bid/4462/Dharmesh-Shah-Recognized-in-Top-50-of-Invesp-s-Most-Influential-Marketers - http://money.cnn.com/galleries/2007/biz2/0706/gallery.50whomatter.biz2/39.html - http://images.businessweek.com/mz/04/48/philanthropy/0448philantropy00.htm - http://blog.asmartbear.com/jason-cohen - http://garyvaynerchuk.com/ - http://nextnewsroom.ning.com/profiles/blog/list?tag=web2.0 - http://37signals.com/about
http://webworkerdaily.com/2008/06/19/balsamiq-studios-makes-a-case-for-web-office-plugins/ - http://www.readwriteweb.com/archives/balsamiq_mockup_creator_is_on_fire.php - http://blog.asmartbear.com/blog/uncommon-interview-balsamiq-studios.html - Sole 24 Ore, 01/15/2009 - http://startuppodcast.wordpress.com/2008/11/05/show-4-microsofts-bizspark-balsalmiq-studio/ - http://fr.techcrunch.com/2008/07/31/fr-balsamiq-le-web-design-a-la-portee-de-tous/ - http://www.nytimes.com/external/readwriteweb/2008/11/14/14readwriteweb-man_writes_software_blogs_abou.html - http://www.twit.tv/natn75 - http://37signals.com/svn/posts/1733-interview-with-ceo-peldi-guilizzoni-about-the-growth-of-balsamiq
http://www.marketingsherpa.com/article.php?ident=31359 - http://hrclubsydney.com/2009/08/06/lessons-from-atlassian-fantastic-employer-branding-and-recruitment-strategy/ - http://blog.ted.com/2009/07/dan_pink_at_ted.php - http://blog.ted.com/2009/07/dan_pink_at_ted.php
http://news.ycombinator.com/item?id=656247 - http://ricksegal.typepad.com/pmv/2009/07/the-best-about-us-page-in-the-world.html - http://ricksegal.typepad.com/pmv/2009/07/the-best-about-us-page-in-the-world.html - http://www.connectsolutions.com/blog/2009/09/21/connectsolutions-podium-free-for-do-gooders/ - http://twitter.com/OliverGrahl/status/4548871679 - http://blog.asmartbear.com/youre-a-little-company-now-act-like-one.html - http://www.cus-productions.com/index.php/2009/09/the-perfect-licensing-model/ - http://www.bitsandbuzz.com/article/are-you-a-seesmic-or-balsamiq-entrepreneur/
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