A short introduction into Social Media for Rotary Club MBV (2010)

an introduction for Rotary Club Midden Betuwe Valburg

Social Media

@erwinelling erwin@totalexperience.nl

The times they are a-changin’http://commons.wikimedia.org/wiki/File:Joan_Baez_Bob_Dylan.jpg

Do you rememberyour first cellphone?

http://www.flickr.com/photos/ndrwfgg/437667718/

What was the impactof cellphones?

http://www.flickr.com/photos/splorp/64027565/

Have cellphones changed society?

http://www.flickr.com/photos/ebotunes/2934158531/

and vice versa?http://www.flickr.com/photos/jordansangerman/3622750500/

Technology changes societyand society changes technology

http://www.flickr.com/photos/sveinhal/2514332781/

Your old road is rapidly agin’- Bob Dylan

http://www.flickr.com/photos/topsy/188144452/

Think about the changes Social Media bring...

and do not focus on technology!

Leaving ‘the decade of information’http://www.flickr.com/photos/smaku/2313867724/

Entering ‘the decade of people’http://www.flickr.com/photos/joeshlabotnik/305410323/

Individuals

http://www.flickr.com/photos/dunechaser/134672066/

Online identity

my music, my presentations, my career, my thoughts!

Online identity

my music, my presentations, my career, my thoughts!

Online identity

my music, my presentations, my career, my thoughts!

Online identity

my music, my presentations, my career, my thoughts!

Online identity

my music, my presentations, my career, my thoughts!

Personal and company branding

e.g. Robert Scoble, Microsoft

Communities and tribes

http://www.flickr.com/photos/dunechaser/103723419/

e.g. consumers helping consumers

e.g. a community for air travelers by KLM Air France

e.g. a community for members of a fitness club

even a community for Rotary members!

It’s about conversation http://www.flickr.com/photos/11739182@N03/1263985679/

Social media is mainstream

http://www.flickr.com/photos/matthewfield/2306001896/

Social media is mainstream

Your neighbour

http://www.flickr.com/photos/matthewfield/2306001896/

Social media is mainstream

Your neighbour

Your boss

http://www.flickr.com/photos/matthewfield/2306001896/

Social media is mainstream

Your neighbour

Your boss

Your co-worker

http://www.flickr.com/photos/matthewfield/2306001896/

About the social media revolution

http://www.youtube.com/watch?v=sIFYPQjYhv8

Social Media Channels

Exploration of the social media landscape

1. Social networks2. Blogging

3. Media

Channel categories

Hyves, Facebook, LinkedIn, ...

1. Social Networks

Hyvesonline personal profiles

platform for relational interaction

largest Dutch social network

Stats9,4 million users56% women6,5 billion monthly pageviewsaverage age 29

Connect online as well as offline

Interaction

Connect online as well as offline

Interaction

Connect online as well as offline

Interaction

7 million views within 7 days

Dutch Government Campaign

what is the job really like on a day-to-day basis

Recruitment

Linked

LinkedInonline business profiles

platform for networking

platform for recruitment

Stats56 million users as of January ’10

28% senior executives

the Netherlands:

• ranks #14 in January ’10

• approx. 1,6 million users

Profiles

Personal branding

Platform for Networking

Stay up-to-date of what happens in your network

Communities formed around events and topics

Platform for networking

Increased visibility and targeting for your company

Company Branding

2. Blogging

Personal blogs

Family life blogs

Group and company Blogs

micro-blogging

Stats50 million users9 million users added each month150 million visits80% use is mobile

Activity Stream

Twitter is less about who you are

Connecting through thought leadership

Fitness on Twitter

Personal/Company Branding, customer interaction etc.

Executives on Twitter

3. MediaYoutube, Flickr, Slideshare, ...

Stats1 billion views a day700K views a minute#2 site in the Netherlands

Example

Royal Dutch Navy Branded Channel

Campaigns with support for competitions

3M’s Branded Channel

Jump on!

@erwinelling erwin@totalexperience.nl