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Slides for a short introduction into Social Media I gave for Rotary Club Midden Betuwe Valburg (the Netherlands) on 11 February 2010. Consists of a short version of my views on the societal changes and technological changes that social media bring about and an exploration of the social media landscape through some examples.
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The times they are a-changin’http://commons.wikimedia.org/wiki/File:Joan_Baez_Bob_Dylan.jpg
Do you rememberyour first cellphone?
http://www.flickr.com/photos/ndrwfgg/437667718/
What was the impactof cellphones?
http://www.flickr.com/photos/splorp/64027565/
Have cellphones changed society?
http://www.flickr.com/photos/ebotunes/2934158531/
and vice versa?http://www.flickr.com/photos/jordansangerman/3622750500/
Technology changes societyand society changes technology
http://www.flickr.com/photos/sveinhal/2514332781/
Your old road is rapidly agin’- Bob Dylan
http://www.flickr.com/photos/topsy/188144452/
Think about the changes Social Media bring...
and do not focus on technology!
Leaving ‘the decade of information’http://www.flickr.com/photos/smaku/2313867724/
Entering ‘the decade of people’http://www.flickr.com/photos/joeshlabotnik/305410323/
Individuals
http://www.flickr.com/photos/dunechaser/134672066/
Online identity
my music, my presentations, my career, my thoughts!
Online identity
my music, my presentations, my career, my thoughts!
Online identity
my music, my presentations, my career, my thoughts!
Online identity
my music, my presentations, my career, my thoughts!
Online identity
my music, my presentations, my career, my thoughts!
Personal and company branding
e.g. Robert Scoble, Microsoft
Communities and tribes
http://www.flickr.com/photos/dunechaser/103723419/
e.g. consumers helping consumers
e.g. a community for air travelers by KLM Air France
e.g. a community for members of a fitness club
even a community for Rotary members!
It’s about conversation http://www.flickr.com/photos/11739182@N03/1263985679/
Social media is mainstream
http://www.flickr.com/photos/matthewfield/2306001896/
Social media is mainstream
Your neighbour
http://www.flickr.com/photos/matthewfield/2306001896/
Social media is mainstream
Your neighbour
Your boss
http://www.flickr.com/photos/matthewfield/2306001896/
Social media is mainstream
Your neighbour
Your boss
Your co-worker
http://www.flickr.com/photos/matthewfield/2306001896/
About the social media revolution
http://www.youtube.com/watch?v=sIFYPQjYhv8
Social Media Channels
Exploration of the social media landscape
1. Social networks2. Blogging
3. Media
Channel categories
Hyves, Facebook, LinkedIn, ...
1. Social Networks
Hyvesonline personal profiles
platform for relational interaction
largest Dutch social network
Stats9,4 million users56% women6,5 billion monthly pageviewsaverage age 29
Connect online as well as offline
Interaction
Connect online as well as offline
Interaction
Connect online as well as offline
Interaction
7 million views within 7 days
Dutch Government Campaign
what is the job really like on a day-to-day basis
Recruitment
Linked
LinkedInonline business profiles
platform for networking
platform for recruitment
Stats56 million users as of January ’10
28% senior executives
the Netherlands:
• ranks #14 in January ’10
• approx. 1,6 million users
Profiles
Personal branding
Platform for Networking
Stay up-to-date of what happens in your network
Communities formed around events and topics
Platform for networking
Increased visibility and targeting for your company
Company Branding
2. Blogging
Personal blogs
Family life blogs
Group and company Blogs
micro-blogging
Stats50 million users9 million users added each month150 million visits80% use is mobile
Activity Stream
Twitter is less about who you are
Connecting through thought leadership
Fitness on Twitter
Personal/Company Branding, customer interaction etc.
Executives on Twitter
3. MediaYoutube, Flickr, Slideshare, ...
Stats1 billion views a day700K views a minute#2 site in the Netherlands
Example
Royal Dutch Navy Branded Channel
Campaigns with support for competitions
3M’s Branded Channel
Jump on!
@erwinelling [email protected]
