12 Startup Lessons from Steve Jobs Taught Guy Kawasaki

12 Startup Lessonsfrom Steve Jobs taught Guy Kawasaki

• 2007 - 2009, MPK SMAK Sang Timur

• 2009 / 2010, Staff of Public Relation Himsisfo

• 2010 / 2011, Coordinator of EEO BNCC

• 2011 - 2012, SEO Analyst, Social Media Strategist MicroAd Indonesia

• 2012, Internal ERP Consultant Perum Peruri

• 2012, Co-initator of Startup Binus

• 2012 - now, Co-founder Techrity

Ricky Haryadi

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Lesson #1‘Experts’ are clueless

They can’t help you as entrepreneurs

?

They’re going to tell you to do better sameness

“If you’re good at something, never do it for free”-Joker, Batman The Dark Knight

Steve Jobs didn’t lesson to expertsexperts listen to him

Lesson #2Customers cannot tell you what they need

What’s next?

You can ask customers “how to evolve?”

But, you can’t ask customers “how to create a revolutionary product?”

Lesson #3Biggest challenges beget the best work

http://news.bbc.co.uk/2/hi/programmes/click_online/9723656.stm

Give your employee a place to do the best work of their career

Lesson #4Design Counts

http://www.youtube.com/watch?v=EUXnJraKM3k

Steve Jobs prove that 5 timesMacintosh, iPod, iTunes, iPhone, iPad

Lesson #5Big Graphics Big Font

Which one is better?

Don’t read your slides!It’s a keynote, use only the power point

Lesson #6Jump Curves, Not Better Sameness

?

Ice 1.0

Ice 2.0

Ice 3.0

It isn’t about 10% better, it’s about 10x better

Lesson #7“Work” or “Doesn’t Work” Is All That Matters

It’s Business, Not “Religion”

iPhone first launch

iOS 3rd Party Apps is Safari Plug-in

6 Months Later, iPhone is everywhere

People needs more than just ‘an iPhone’

Now, it’s 775,000 apps with 300,000 focus on tablets-Jan 2013, http://techrity.com/2013/01/07/app-store-tembus-40-milyar-download/

Could You Imagine iPhone & iPad without App Store?

Lesson #8Value Is Different From Price

iPhone is more expensiveiPad is more expensive

Macintosh is more expensive

Why people is still buying?

Unique Not-Unique

Valuable

Not-Valuable

Where do you want to be?

YEAY! Price

Stupid? .....

Lesson #9A Players Hire A Players

A Players hire A Players

B Players hire C Players

C Players hire D Players

D Players hire E Players

Bozo Explosion

The moment you lowering your standards to hire a person, that’s when the ‘Bozo Explosion’ starts!

A Players hire A+ Players

Don’t ever thinkengineering is hard, everything else was easy

Hire people better than you

http://www.youtube.com/watch?v=Hzgzim5m7oU

Lesson #10Real CEOs Demo

If you really want to be great CEO, demo your own product!

Lesson #11Real Entrepreneur Ship

Ship your product, even though it’s not done yet

Lesson #12Something Need To Be Believe, To Be Seen

Believe in your product and then ship!

Done!

• Twitter: @iyrh

• Business: ricky@techrity.com

• Personal: mail@rickyharyadi.com

• Slide 4 - apple.com

• Slide 5 - venturebeat.com

• Slide 7 - webindiasolutions.com

• Slide 9 - running.competitor.com

• Slide 10 - demos.9lessons.info

• Slide 13 - pad.mymovies.it

• Slide 14 - extravaganzi.com

• Slide 15 - gigaom.com

• Slide 18 - inapcache.boston.com

• Slide 22 - haymarket.net.au

• Slide 26 - presentonomics.com

• Slide 26 - busaheba.org

• Slide 30 - daddygrognard.blogspot.com

• Slide 31 - edinphoto.org.uk

• Slide 32 - dennisflood.com

Image Courtesy• Slide 35 - apple.com

• Slide 36 - apple.com

• Slide 37 - cnn.com

• Slide 38 - nextgenerationiphone.org

• Slide 39 - apple.com

• Slide 42 - applyradicaltruths.blogspot.com

• Slide 48 - elwood5566.net

• Slide 51 - finnkino.fi

• Slide 53 - bloomberg.com

• Slide 58 - tumblr.com

Build your own product, that you and yourself want

to use.

“ “

-Guy Kawasaki

Techrity.comTechrity @Techrity