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The lessons that Guy Kawasaki learned from Steve Jobs when he's building his startup company, Apple. Great lessons, great examples for entrepreneurs, especially who are trying to build a new business in technology industry! _______________________________ Find me on: • Twitter: https://twitter.com/iyrh • Instagram: http://instagram.com/rickyharyadi • YouTube: http://youtube.com/rickyharyadi23
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12 Startup Lessonsfrom Steve Jobs taught Guy Kawasaki
• 2007 - 2009, MPK SMAK Sang Timur
• 2009 / 2010, Staff of Public Relation Himsisfo
• 2010 / 2011, Coordinator of EEO BNCC
• 2011 - 2012, SEO Analyst, Social Media Strategist MicroAd Indonesia
• 2012, Internal ERP Consultant Perum Peruri
• 2012, Co-initator of Startup Binus
• 2012 - now, Co-founder Techrity
Ricky Haryadi
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Lesson #1‘Experts’ are clueless
They can’t help you as entrepreneurs
?
They’re going to tell you to do better sameness
“If you’re good at something, never do it for free”-Joker, Batman The Dark Knight
Steve Jobs didn’t lesson to expertsexperts listen to him
Lesson #2Customers cannot tell you what they need
What’s next?
You can ask customers “how to evolve?”
But, you can’t ask customers “how to create a revolutionary product?”
Lesson #3Biggest challenges beget the best work
http://news.bbc.co.uk/2/hi/programmes/click_online/9723656.stm
Give your employee a place to do the best work of their career
Lesson #4Design Counts
http://www.youtube.com/watch?v=EUXnJraKM3k
Steve Jobs prove that 5 timesMacintosh, iPod, iTunes, iPhone, iPad
Lesson #5Big Graphics Big Font
Which one is better?
Don’t read your slides!It’s a keynote, use only the power point
Lesson #6Jump Curves, Not Better Sameness
?
Ice 1.0
Ice 2.0
Ice 3.0
It isn’t about 10% better, it’s about 10x better
Lesson #7“Work” or “Doesn’t Work” Is All That Matters
It’s Business, Not “Religion”
iPhone first launch
iOS 3rd Party Apps is Safari Plug-in
6 Months Later, iPhone is everywhere
People needs more than just ‘an iPhone’
Now, it’s 775,000 apps with 300,000 focus on tablets-Jan 2013, http://techrity.com/2013/01/07/app-store-tembus-40-milyar-download/
Could You Imagine iPhone & iPad without App Store?
Lesson #8Value Is Different From Price
iPhone is more expensiveiPad is more expensive
Macintosh is more expensive
Why people is still buying?
Unique Not-Unique
Valuable
Not-Valuable
Where do you want to be?
YEAY! Price
Stupid? .....
Lesson #9A Players Hire A Players
A Players hire A Players
B Players hire C Players
C Players hire D Players
D Players hire E Players
Bozo Explosion
The moment you lowering your standards to hire a person, that’s when the ‘Bozo Explosion’ starts!
A Players hire A+ Players
Don’t ever thinkengineering is hard, everything else was easy
Hire people better than you
http://www.youtube.com/watch?v=Hzgzim5m7oU
Lesson #10Real CEOs Demo
If you really want to be great CEO, demo your own product!
Lesson #11Real Entrepreneur Ship
Ship your product, even though it’s not done yet
Lesson #12Something Need To Be Believe, To Be Seen
Believe in your product and then ship!
Done!
• Slide 4 - apple.com
• Slide 5 - venturebeat.com
• Slide 7 - webindiasolutions.com
• Slide 9 - running.competitor.com
• Slide 10 - demos.9lessons.info
• Slide 13 - pad.mymovies.it
• Slide 14 - extravaganzi.com
• Slide 15 - gigaom.com
• Slide 18 - inapcache.boston.com
• Slide 22 - haymarket.net.au
• Slide 26 - presentonomics.com
• Slide 26 - busaheba.org
• Slide 30 - daddygrognard.blogspot.com
• Slide 31 - edinphoto.org.uk
• Slide 32 - dennisflood.com
Image Courtesy• Slide 35 - apple.com
• Slide 36 - apple.com
• Slide 37 - cnn.com
• Slide 38 - nextgenerationiphone.org
• Slide 39 - apple.com
• Slide 42 - applyradicaltruths.blogspot.com
• Slide 48 - elwood5566.net
• Slide 51 - finnkino.fi
• Slide 53 - bloomberg.com
• Slide 58 - tumblr.com
Build your own product, that you and yourself want
to use.
“ “
-Guy Kawasaki
Techrity.comTechrity @Techrity
