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This is the presentation Guy Kawasaki gave at the Air New Zealand Social Media Breakfast on the 15th May 2013
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Tuesday, May 14, 13
Tuesday, May 14, 13
Tuesday, May 14, 13
Tuesday, May 14, 13
Achieve Likability1
Tuesday, May 14, 13
Zygomatic major muscle
“Pan Am” smile
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Orbicularis oculi muscle
Make a Duchenne smile
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Accept others
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Default to
“yes”
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Achieve Trustworthiness2
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Trust others
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Trust others
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Trust others
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Bake, don’t eat
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Agree on something
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Perfect3
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Do something DICEE
Deep
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Do something DICEE
DeepIntelligent
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Do something DICEE
3Tuesday, May 14, 13
Do something DICEE
Deep
CompleteIntelligent
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Do something DICEE
Deep
CompleteEmpowering
Intelligent
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Do something DICEE
Deep
CompleteEmpowering
Elegant
Intelligent
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Launch4
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Tell a story
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Plant many seeds
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Use salient points
Calories Milesvs.
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Use salient points
Calories Milesvs.
DollarsMonths of
foodvs.
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Use salient points
Calories Milesvs.
DollarsMonths of
foodvs.
GigabytesNumber of
songsvs.
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Overcome5
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Provide social proof
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Use a dataset
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Use a dataset
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Enchant all the influencers
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Enchant all the influencers
Tuesday, May 14, 13
Enchant all the influencers
Tuesday, May 14, 13
Enchant all the influencers
Tuesday, May 14, 13
Enchant all the influencers
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Enchant all the influencers
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Endure
“Loving Memory of Jerry Garcia” by Stephen Dorian Miner
6
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Online special
interest groups
Build an ecosystem
Consultants
Devel
oper
s
Resellers
User Groups Websites/Blogs
Confere
nces
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Invoke reciprocation
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Don’t rely on money
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Don’t rely on money
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Present7
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Customize the
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Customize the
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Tuesday, May 14, 13
Tuesday, May 14, 13
Tuesday, May 14, 13
Sell your dream
iPhone ≠ $188 of partsTuesday, May 14, 13
10 slides 10
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20 minutes
10 slides 10
20
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This is 30This is 20
This is 10
30-point font
20 minutes
10 slides 10
20
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Use Technology8
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Remove the speed bumps
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Remove the speed bumps
Sungevity
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Provide value
Information
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Provide value
Insights
Information
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Provide value
Insights
Assistance
Information
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EngageFast
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EngageFast Flat
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EngageFast Flat Frequent
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Enchant Up9
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Drop everything else
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Prototype fast
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Deliver bad news early
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Enchant Down10
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Provide a MAP
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Provide a MAP
Mastery
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Provide a MAP
Mastery
Autonomy
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Provide a MAP
Mastery
Autonomy
Purpose
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Empower action
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Suck it up
Mike RoweDirty Jobs
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How to Get More Followers
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1. Start Yesterday
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2. Segment the Services
FivePs of SM
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2. Segment the Services
FivePs of SM
People
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2. Segment the Services
FivePs of SM
People
Perceptions
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2. Segment the Services
FivePs of SM
People
Perceptions
Passions
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2. Segment the Services
FivePs of SM
People
Perceptions
PassionsPinning
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2. Segment the Services
FivePs of SM
People
Perceptions
PassionsPinning
Pimping
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3. Make a Great Profile
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4. Curate and Link
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5. Cheat
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6. Restrain Yourself
Self-Promotion Good Content
Social Media Posts
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7. Add Bling
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8. Respond
70 comments
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9. Stay PosiNve or Stay Silent
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10. Repeat
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Tuesday, May 14, 13
