The Trouble with Open Source Software

TheTroublewithOpenSourceSoftware

StephenR.Walli@stephenrwalli

SCaLE 15X

2016:TheYearofOpenSourceAngst

MakingOpenSourceSoftwareSustainablevs

AcceleratingCommercialOpenSourceSoftware

Roads&Bridges

AcceleratingCommercialOpenSourceSoftware

Projects

Products

Profits

HowdoIgetmyprojectHELP(people/$$$)?HowdoISUSTAINmyproject?HowdoIdealwithBURNOUT?

HowdoweACCELERATEthisproject?HowdowegetmoreCORPORATESPONSORS?Howdowemakemoney?

CommunityMechanicsCommercialOpenSourceAdventures

SoftwareDynamics

CommunityMechanics

Noonecaresaboutyour project

Noonecaresaboutyour project(50MPubliclyViewableRepos)

Noonecaresaboutyour project(“Asknotwhat….”)

Committers ContributorsCommunity

EcosystemProject

ProductsServices

Training

The(Historical)EvolutionofanOpenSourceProject

EcosystemProject

ProductsServices

Training

The(Historical)EvolutionofaOpenSourceProjectWellRun

Committer(s)+

Developers

Committers+

Developers

Committers+

Developers

Committers+

Developers

Committers+

Developers

Committers+

Contractors

Products

Distributions

Consulting

Training

Support

1000:100:10:1

1000:100:10:1(Freeloadersmeansyou’redoingitright)

Howdoyouincreaseyouruserbase?(Becausethat’swhereyou’llfindyourdevelopers)

Howdoyouencouragedevelopers?(Becausetheseareyourfuturecontributors)

Howdoyouincreaseyouruserbase?(Becausethat’swhereyou’llfindyourdevelopers)

Howdoyouencouragedevelopers?(Becausetheseareyourfuturecontributors)

Howdoyoumakeiteasytocontribute?(Becausethisisthegrowthandsuccessofyourcommunity)

Howdoyouincreaseyouruserbase?(Howdoyoumakeiteasytoinstall/configure/usethesoftware?)

Howdoyouencouragedevelopers?(Howdoyoumakeiteasytobuild/test/experiment?)

Howdoyoumakeiteasytocontribute?(Whatdoyoucommunicatetoyourcommunity)

OpenSourceCom

ityPractices

ProjectE

publish

ProjectB

Automated

ProjectInstall

Automated

CompleteSrc

publish

Project

BugTracking

ProjectB

Automated

ProjectTest

Automated

ProjectTest

Automated

Descrip

Project

License

Mission

Statem

Forums,Em

Platform

FAQs,Ho

Governance

Contrib

utoion

Guidelines

CommunityDevelopment

SoftwareConstructionMaturity

OpenSourceCom

ityPatterns

ProjectE

publish

ProjectB

Automated

ProjectInstall

Automated

CompleteSrc

publish

Project

BugTracking

ProjectB

Automated

ProjectTest

Automated

ProjectTest

Automated

Descrip

Project

License

Mission

Statem

Forums,Em

Platform

FAQs,Ho

Governance

Contrib

utoion

Guidelines

EncourageUsers

EncourageContributorsEncourageDevelopers

NoScalewithoutDiscipline

EcosystemProject

ProductsServices

Training

TheEvolutionofanOpenSourceProject

EcosystemProject

ProductsServices

Training

CorporateContributors

EcosystemProject

ProductsServices

Training

Customers

Commercial

OpenSourceCom

ityIPPractices

Project

License

Proven

Tracking

sitories

Protected

Documen

Contrib

utions

Auditte

Proven

Managem

Committers

mnifie

Committer

Governance

Tradem

Managem

IPManagementActivities

OpenSourceCom

ityPractices

ProjectE

publish

ProjectB

Automated

ProjectInstall

Automated

CompleteSrc

publish

Project

BugTracking

ProjectB

Automated

ProjectTest

Automated

ProjectTest

Automated

Descrip

Project

License

Project

License

Mission

Statem

Forums,Em

Platform

FAQs,Ho

Governance

Contrib

utoion

Guidelines

Proven

Tracking

sitories

Protected

Documen

Contrib

utions

Auditte

Proven

Managem

Committers

mnifie

Committer

Governance

Tradem

Managem

OpenSourceCom

ityPatterns

ProjectE

publish

ProjectB

Automated

ProjectInstall

Automated

CompleteSrc

publish

Project

BugTracking

ProjectB

Automated

ProjectTest

Automated

ProjectTest

Automated

Descrip

Project

License

Project

License

Mission

Statem

Forums,Em

Platform

FAQs,Ho

Governance

Contrib

utoion

Guidelines

Proven

Tracking

sitories

Protected

Documen

Contrib

utions

Auditte

Proven

Managem

Committers

mnifie

Committer

Governance

Tradem

Managem

EncourageUsers

EncourageContributorsEncourageDevelopers

Encourage/ManageCorpContributions

CommunityorganizationpracticesSoftwareconstructiondisciplineAutomateallthethings

Learntosay“no”…Learntoshareresponsibility

CommercialOpenSourceAdventures

ThereisNO OpenSourceBusinessModel

Thereisonlybusiness

Noonecaresaboutyour product

Noonecaresaboutyour product(“Thecustomerdoesn’twanta¼inchdrill….”)

CorporateProjectvs.CommunityProject

CorporateProjectvs.CommunityProjectCoreCustomerValuevs.ComplementValue

CoreCompetencyvs.Context

CoreCompetencyvs.ContextControlledIPvs.SharedIP

Evangelismvs.EngineeringEconomics

EcosystemProject

ProductsServices

Training

Engineering/Partner?/Customer?/Committers

Engineering/Partner?/Customer?/Contributors

Community

EcosystemProject

ProductsServices

Training

Partner/CustomerContributors

TheEvolutionofaCorporate OpenSourceProject

SettingCustomerandPartnerExpectationsinCommunityisCritical

Engineering/Partner?/Customer?/Committers

Engineering/Partner?/Customer?/Contributors

Community

EcosystemProject

ProductsServices

Training

Partner/CustomerContributors

TheRealityofaCorporate OpenSourceProject

CustomersversusCommunity(Moneyvs.Time;Expectationsaredifferent;Conversationsaredifferent)

PartnersversusCommunity(Don’tmixbusinesswithcommunity)

CustomersversusCommunity(Moneyvs.Time;Expectationsaredifferent;Conversationsaredifferent)

PartnersversusCommunity(Don’tmixbusinesswithcommunity)

ProductsversusProjects(Successmetricsaredifferent;OKRsandKPIsaredifferent)

Engineering/Partner?/Customer?/Competitors?/Committers

Engineering/Partner?/Customer?/Competitors?/Contributors

Community

EcosystemProject

ProductsServices

Training

Partners/CompetitorsContributors

TheRealityofCorporateOpenSourceProjects

WhatproblemareyousolvingforyourcustomerDon’tconfuseprojectswithproductsDon’tconfusecommunitywithcustomers

LearntoignoreyourcompetitorsLearntoshareengineeringcontextresponsibility

SoftwareDynamics

OpenSourceSoftwareisaboutEngineeringEconomics

1950 1960 1970 200019901980 2010

CodesharingAtPrincetonIASinlate1940s

IBM“SHARE”Conf &LibraryBegins1953

DECUSConf &LibraryBegins1962

MITProjectAthenaBegins

1BSDReleased1977

AT&TSharesFirstUNIXtapes

early-70s

FreeSoftwareFoundation

Launches1985

2nd DoJ vsIBMbegins“SoftwareBundlingisAnti-competitive”

1969IBMresponseistounbundleHW,SW,&

servicespricing

1st DoJ vs IBMConsentDecree

“HardwareBundlingisAnti-competitive”

OpenSourceDefinition1997

USENIXBegins1975

LinusReleasesLinux1991

ApachehttpdReleased1995

ApacheSoftwareFoundation1999

OSDLForms2000

OSDLRe-formsasLinuxFoundation

U.S.CongressAddsComputerSoftwareto

CopyrightLaw1980

GCC1987

emacs1975

We’vesharedsoftwaresincewe’vewrittensoftware

1950 1960 1970 200019901980 2010

1BSDReleased1977

early-70s

Launches1985

servicespricing

USENIXBegins1975

OSDLForms2000

CopyrightLaw1980

GCC1987

emacs1975

We’vesharedsoftwaresincewe’vewrittensoftwareWritinggoodsoftwareishardwork

1950 1960 1970 200019901980 2010

1BSDReleased1977

early-70s

Launches1985

servicespricing

USENIXBegins1975

OSDLForms2000

CopyrightLaw1980

GCC1987

emacs1975

CompaniessharedsoftwarebeforewehadtheOSD

DECUltrix1984

SunOS1983

OSF/11992

RedHat1993

1950 1960 1970 200019901980 2010

1BSDReleased1977

early-70s

Launches1985

servicespricing

USENIXBegins1975

OSDLForms2000

CopyrightLaw1980

GCC1987

emacs1975

CompaniessharedsoftwarebeforewehadtheOSD(Writinggoodsoftwareishardwork)

DECUltrix1984

SunOS1983

OSF/11992

RedHat1993

Collaboratively-DevelopedLiberally-LicensedSoftwareisaboutEngineeringEconomics

TheDemocratizationofMusic

TheDemocratizationofMusic,Books,

TheDemocratizationofMusic,Books,Movies

TheDemocratizationofMusic,Books,Movies,Journalism

TheDemocratizationofMusic,Books,Movies,Journalism,TV…

“Democratization”DramaticallyLoweredBarrierstoEntryRemovedLowerDistributionCosts

TheDemocratizationofSoftware

SoftwareisDynamic

SoftwareisaMalleableMachine

SoftwareCreationisanEngineeringProcess

“Softwareiseatingtheworld.”

TheDemandforSoftwareisGoingUP

WeareTacklingNewBiggerProblems

WeareTacklingNewBiggerProblemsWeareTacklingNewSmallerProblems

WeareTacklingNewBiggerProblemsWeareTacklingNewSmallerProblemsWeareTacklingNewBigDataProblems

WeareTacklingNewMLProblems

TheSoftwareSkillsGapisGrowing

TheSoftwareSkillsGapisGrowingTheSoftwareQualityGapisGrowing

50,000,000PubliclyViewableRepos

50,000,000PubliclyViewableRepos(49,950,000RepositoriesofDross)

HowdoIgetmyprojectHELP(people/$$$)?HowdoISUSTAINmyproject?HowdoIdealwithBURNOUT?

HowdoweACCELERATEthisproject?HowdowegetmoreCORPORATESPONSORS?Howdowemakemoney?

Collaboratively-Developed,Liberally-LicensedSoftwareis …

OpenSourceSoftwareis …

OpenSourceSoftwareisThesolutiontothedemandproblem…

OpenSourceSoftwareisThesolutiontothedemandproblem…Thesolutiontotheskillsgapproblem…

InaworldofOpenSourceSoftware

InaworldofOpenSourceSoftware,Howdowemovefromprogrammingtoengineering?

InaworldofOpenSourceSoftware,Howdowemovefromprogrammingtoengineering?Howdowesharemoreandbettersoftwaremoreeasily?

Thankyou

Questions&Commentsstephen r walli

stephen.walli@gmail.com@stephenrwalli

http://stephesblog.blogs.comhttp://opensource.com

https://medium.com/@stephenrwalli/

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