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Understanding App Store Optimization
What is App Store Optimization?
Method of ensuring your app is visible, ranks highly, and is gaining momentum
and new customers consistently.
Tactics:
1. Understand Your Customers
2. Build Your App Right
3. Utilize App Store Tools
4. Ratings & Reviews
5. Off-Site App Strategy
6. Tracking and Adjusting
Understand Your Customers
Know the value provided by the app.
Sometimes different from your web or physical storefront.
App-Specific Values:
Speed
Quality
Efficiency
Tailor reach to the right customers.
Building Your App
Odesso makes “sticky” apps
Customers more likely to download on all devices & use consistently.
Easy, fast, modular thanks to Odesso’s inexpensive monthly subscription
plans.
Get custom quotes or private consultations by emailing info@odesso.com
ASO Tool: Icon
Users see this every time they swipe by on their phone. Good icons stand out,
tell you what the app is for, and convey button-like feeling.
iOS buttons are square with rounded edges, Android apps include
transparency. Templates on Odesso.com
Gradients, Shadows, Frames help provide 3D effects
ASO Tool: Titles
Title affects where you show up on search the most.
iOS character limit = 255 Characters
Android character limit = 30 Characters
iOS Android
ASO Tool: Description
Put yourself in your customer’s shoes.
iOS: 2-3 sentences above “…more”
iOS: Full description has 4000 characters max.
Android: Short description has 80 characters max.
Android: Long Description has 4000 characters max.
*Use keywords frequently in
Android description!
ASO Tool: Keywords
1. Relevancy 2. Volume 3. Uniqueness
Good Example: emergency,plumber,drain,repair
Bad Example: “We are plumbers specializing in emergency drain repair”
ASO Tool: Category + Subcategory
Ranking judged among others in your category + subcategory
Choose categories most relevant to your end user
Be mindful of your competition within the category
ASO Tool: Screenshots
Give user a visual reference for how the app will look on their device.
Opportunity to create something eye-catching and draw people in.
ASO Tool: Video
Can help drive downloads – make sure you have the user in mind.
Entertain and engage with your customer.
ASO Tool: Localization
For apps that cross cultures and countries, description and keywords can be
translated into other languages.
Use local slang and jargon based on where
you want the app to perform.
Ratings and Reviews
The number and quality of reviews is directly tied to how well your app ranks.
People trust apps with a lot of reviews and a lot of positive reviews.
Ratings are front-and-center in App Store and Google Play search.
Encourage your most loyal and happy customers to leave positive,
personalized ratings for your app.
App Indexing and Web Presence
Mobile marketing involves more than just ASO.
Establish your business across the web, through websites, press, reviews,
advertising, social media, or anywhere customers may be.
The more traffic going to your listing, the higher it ranks in search results.
Customers are more likely to download if the download page is easy to get to
on the web or other devices.
Track Your Progress and Make
Adjustments
The app store is constantly evolving. Tweak your ASO and marketing efforts
installs and customer activity.
For custom consulting or to learn about our analytics programs, contact:
info@odesso.com
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