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App Store Optimization Tips and Tricks

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Page 1: App Store Optimization Tips and Tricks

Understanding App Store Optimization

Page 2: App Store Optimization Tips and Tricks

What is App Store Optimization?

Method of ensuring your app is visible, ranks highly, and is gaining momentum

and new customers consistently.

Tactics:

1. Understand Your Customers

2. Build Your App Right

3. Utilize App Store Tools

4. Ratings & Reviews

5. Off-Site App Strategy

6. Tracking and Adjusting

Page 3: App Store Optimization Tips and Tricks

Understand Your Customers

Know the value provided by the app.

Sometimes different from your web or physical storefront.

App-Specific Values:

Speed

Quality

Efficiency

Tailor reach to the right customers.

Page 4: App Store Optimization Tips and Tricks

Building Your App

Odesso makes “sticky” apps

Customers more likely to download on all devices & use consistently.

Easy, fast, modular thanks to Odesso’s inexpensive monthly subscription

plans.

Get custom quotes or private consultations by emailing [email protected]

Page 5: App Store Optimization Tips and Tricks

ASO Tool: Icon

Users see this every time they swipe by on their phone. Good icons stand out,

tell you what the app is for, and convey button-like feeling.

iOS buttons are square with rounded edges, Android apps include

transparency. Templates on Odesso.com

Gradients, Shadows, Frames help provide 3D effects

Page 6: App Store Optimization Tips and Tricks

ASO Tool: Titles

Title affects where you show up on search the most.

iOS character limit = 255 Characters

Android character limit = 30 Characters

iOS Android

Page 7: App Store Optimization Tips and Tricks

ASO Tool: Description

Put yourself in your customer’s shoes.

iOS: 2-3 sentences above “…more”

iOS: Full description has 4000 characters max.

Android: Short description has 80 characters max.

Android: Long Description has 4000 characters max.

*Use keywords frequently in

Android description!

Page 8: App Store Optimization Tips and Tricks

ASO Tool: Keywords

1. Relevancy 2. Volume 3. Uniqueness

Good Example: emergency,plumber,drain,repair

Bad Example: “We are plumbers specializing in emergency drain repair”

Page 9: App Store Optimization Tips and Tricks

ASO Tool: Category + Subcategory

Ranking judged among others in your category + subcategory

Choose categories most relevant to your end user

Be mindful of your competition within the category

Page 10: App Store Optimization Tips and Tricks

ASO Tool: Screenshots

Give user a visual reference for how the app will look on their device.

Opportunity to create something eye-catching and draw people in.

Page 11: App Store Optimization Tips and Tricks

ASO Tool: Video

Can help drive downloads – make sure you have the user in mind.

Entertain and engage with your customer.

Page 12: App Store Optimization Tips and Tricks

ASO Tool: Localization

For apps that cross cultures and countries, description and keywords can be

translated into other languages.

Use local slang and jargon based on where

you want the app to perform.

Page 13: App Store Optimization Tips and Tricks

Ratings and Reviews

The number and quality of reviews is directly tied to how well your app ranks.

People trust apps with a lot of reviews and a lot of positive reviews.

Ratings are front-and-center in App Store and Google Play search.

Encourage your most loyal and happy customers to leave positive,

personalized ratings for your app.

Page 14: App Store Optimization Tips and Tricks

App Indexing and Web Presence

Mobile marketing involves more than just ASO.

Establish your business across the web, through websites, press, reviews,

advertising, social media, or anywhere customers may be.

The more traffic going to your listing, the higher it ranks in search results.

Customers are more likely to download if the download page is easy to get to

on the web or other devices.

Page 15: App Store Optimization Tips and Tricks

Track Your Progress and Make

Adjustments

The app store is constantly evolving. Tweak your ASO and marketing efforts

installs and customer activity.

For custom consulting or to learn about our analytics programs, contact:

[email protected]