12 app mistakes - what app developers often get wrong

12 App MistakesToby Beresford - @tobyberesford

www.rise.global – 19 May 2015

1. Didn’t know if it was a

game or a utility.

Time

Saver

Time

Waster

2. Undervalued attention

1. Engagement

2. Virality

3. Monetisation

3. Did not jump the shark

4. Tried to boil the ocean

Your

potential

market

Your

initial

audience

5. Put the user second

Who I care about

• Me

• My family

• My friends

• My community

• Everyone else

6. Missed the C in ICT

Information

Communication

Technology

7. Woolly use case

8. Scope beyond capacity

9. Went it alone

10. No time to optimise

11. Gave up too early

12. Expected someone

else to sell it for you

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