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1. Didn’t know if it was a
game or a utility.
Time
Saver
Time
Waster
2. Undervalued attention
1. Engagement
2. Virality
3. Monetisation
3. Did not jump the shark
4. Tried to boil the ocean
Your
potential
market
Your
initial
audience
5. Put the user second
Who I care about
• Me
• My family
• My friends
• My community
• Everyone else
6. Missed the C in ICT
Information
Communication
Technology
7. Woolly use case
8. Scope beyond capacity
9. Went it alone
10. No time to optimise
11. Gave up too early
12. Expected someone
else to sell it for you
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