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A presentation given to marketing students at George Brown College in Toronto on June 10, 2014. A very visual guide to what social media is, how to use it for business, as well as some tips and tools.
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SOCIAL MEDIA?!Robert Clarke!Op Ed Marketing!@opedmarketing!Presented at: !George Brown College!June 2014!
Questions We’ll Answer!• What is Social Media?!• Is there a Social Media Maxim?!• How Do You Strategize Social Media for
Biz?!• Why Should Businesses Use Social
Media?!• Got Any Social Media Tips, Tools?!• How Should I Use Social Media to Find a
Job?!
WHAT IS SOCIAL MEDIA?!
SOCIAL = TWO WAY COMMUNICATION!
!MEDIA = PLURAL FOR
MEDIUM!
“THE MEDIUM IS THE MESSAGE”
IN OTHER WORDS…
“BE SOCIAL”!
SOCIAL MEANS SPEAKING AND LISTENING…THE MORE INSTANTANEOUS THE MEDIUM THE MORE SOCIAL!
SOCIAL MEDIA?!
IS THERE A SOCIAL
MEDIA MAXIM (FOR BIZ)?!
REVERSE NARCICISM RULE:
EVERYBODY MATTERS ON SOCIAL MEDIA EXCEPT YOU!
PEOPLE DON’T CARE ABOUT
YOUR BUSINESS…PEOPLE CARE ABOUT WHAT
YOUR BUSINESS CAN DO FOR THEM!
DON’T JUST TALK ABOUT YOURSELF…
IF THERE’S NO CONVERSATION IT’S NOT SOCIAL MEDIA, IT’S ADVERTISING!
LISTEN, ENGAGE, JOIN THE
CONVERSATION!
RULE OF THUMB:!PROMOTE
OTHERS 10X MORE THAN YOU
PROMOTE YOURSELF!
HOW DO YOU STRATEGIZE
SOCIAL MEDIA FOR
BIZ?!
ALIGNMENT!
LIKE ANY OTHER MARKETING
CHANNEL, SOCIAL MEDIA STRATEGY NEEDS TO ALIGN WITH BUSINESS
GOALS!
• Website!• Lead-Gen!• SEO!• PPC!• Email!• Print/Media!• PR/Inbound!• Content!!
WHY SHOULD BUSINESSES USE SOCIAL
MEDIA?!
1. Humanize Companies & Brands!
2. Deliver Better Customer Service!
3. Issues/Reputation Management!
4. Social Trust and Credibility!
5. Promote and Syndicate Content!
6. Listen to, Engage with Audience!
7. More Website Traffic, Links!
8. It’s Where Your Customers Are!
9. Get Leads!
10. Build Relationships (Being Social)!
GOT ANY SOCIAL
MEDIA TIPS, TOOLS?!
Listen!
Prospect and Segment!
Convert Social Media Followers into Subscribers!
Be Efficient Across Platforms!
Distribute Tidbits of Info!
Be Visual!
Measure (What You Can)!
Promote Others!
Be Helpful!
Be Social!
It’s not a tool, it’s not a technology, it’s merely a way we communicate with others when
they can’t be in the same room as us!
h"ps://www.vsnap.com/me/2MWvBT
WHAT ABOUT USING
SOCIAL MEDIA TO
FIND A JOB?!
• Find, follow, and segment!• Get familiar first!• Promote them, their content!• Youtility principle – give them something of value (feedback on blog,
service, website)!• Connect on LinkedIn last!• Single page “CV” website (think visual)!
4 TO FOLLOW!
FREE eBook!!pages.op-ed.ca/ebook/!
Robert Clarke!Op Ed Marketing!@opedmarketing!
www.op-ed.ca!
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