Social media for sharing and creating radio contents

Social media and radio journalism

How to improve creation and sharing content

Paco Núñez-Romero Universidad CEU Cardenal Herrera

@paco_nro

Who am I?lecturer at CEU Cardenal Herrera University

Press design & Digital communication

Advisor of Final dissertation of Master on Digital branding and Communication CEU-UCH

Editor of El Rotativo

Journalism Erasmus coordinator at CEU-UCH

Webmaster at IP Europe on Air

A good way to defining myself

Branding Personal-Company

What is branding? !

How do people know us?

!

What do we want to be known by?

Rona Daveri Maszlanka

She was collaborating in a Marketing online company and trying to find a new job.

She realized that it is very important to have a clever profile in social media.

– Rona Daveri Maszlanka

“Online world is our shopwindow. Social media and websites are nowadays the first output of

ourselves. If people have good feelings about your online profile, they will give you and opportunity, but not before. So, to be present in

social media is very important; it is necessary be different”

Just do it!

Just do it!

People does not want to know what we are able to do

People want to view/listen what we are able to do

Personal branding

Show what we want people know about us and our work

Build the knowledge about us

Internet is our partner

How do we got it?Two ways

Botched job Planned job

Medium term failure

Probability of success

A strategy is required

The strategy

1. Create a blog

2. Share your blog

3. Create community

4. Check the acceptance

5. Change what is wrong

Strategy: 1. Create a blog

Platform to show what we know to do or what we love

- Concrete - specialized

- Positive attitude

- Very visual

What would you like to read?

- SEO techniques

- Time schedule

Create a blog

Platforms and possibilities:

- Tumblr (Yahoo!)

- Blogger (Google)

- Wordpress (Automatic)

- Wix.com

Create a blog =

Create content

Content

Radio content

Podcast

Podcast

How to build a podcast?

Using Wordpress

I am going to show you (DIY)

What do we need?Radio content (personal production)

Blog at wordpress.com (free)

A category for our podcast

iVoox.com account (free)

Logo for our podcast (personal production)

FeedBurner (free)

Strategy: 2. Share your

blogSocial media are the

key

Strategy: 3. Create community

Use social media as off-line world

Be active in social media

Do not be a transmitter, interact, search, share, answer…

Be social on-line and off-line

An example of being social

Heineken

Heineken's comercial Available at http://youtu.be/-51adxDx83I

Heineken's answer to nagging in social media Available at http://youtu.be/L1EtoruAMDI

Strategy: 4. Check the acceptance

Monitor your blog

- Use statistics from Wordpress

- Use Google tools

Monitor social media

- Hootsuit

- Tweetdesk

Strategy: 5. Change what is wrong

Continuous improvement process

End of sharing contents strategy, but…

…Social media for creating?

We need another strategy

Carlos Jean’s Strategy

Carlos Jean

He is a Spanish DJ and record producer

He has been a producer for some of the most important Spanish and Latin-American artists of the 2000s

He has earn seven Latin Grammy nominations

Carlos Jean’s Strategy: Plan B

Plan B is an alternative way of music production by intercollaboration between musicians

Jean uploads a music base to the Internet and anyone can edit it and send it back with some addition

He counts with collaborations from both famous and anonymous artists

– Carlos Jean

“We try to bring 2.0 philosophy to music (…) This is the key point of #PLANB, create songs together that excite and revolutionize. I put the

bases, you put your talent for mixing and Ballantine's people help us to find musicians who want to make

these songs even better.”

Live recording violins for “Lead the way”, of Carlos Jean

Available at http://youtu.be/57u-Gp2Omfw

“Lead the way”, final production, from Carlos Jean Available at http://youtu.be/LMOQCTseh64

Could we use Carlos Jean’s

Strategy to produce radio contents?

Could we use Carlos Jean’s Strategy to produce radio

contents?

I think yes, we can

What do you suggest?

Social media and radio journalism

How to improve creation and sharing content

Francisco Núñez-Romero Universidad CEU Cardenal Herrera

@paco_nro