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Oven Gloves and 4 other quick points about the BBC, radio, users, and sharing.
Source: Audrey Macdonald (via Facebook)
Head of Social Media, BBC Radio and Music
BBC - scale
Our Users:500K sms250K posts
Our teams:ModSoc Media ProductMplatform
Source: Audrey Macdonald (via Facebook)
Unknown PleasuresJoy DivisionDebut: 1979
Source: Half Man Half Biscuit - Achtung Bono Album 2005 as listed via Spotify
BBC6music plays Half Man Half Biscuit now and then...
Listeners are v.loyal to 6music...
175K fans
9.35am: 6music breakfast show
Source: Gideon Coe’s personal Twitter account just after he played Half Man Half Biscuit on 6music breakfast show
acall to arms on Twitter
So for a day it “trended”
So what ?Lessons 1+2
Source: Roo Reynolds, Social Media Exec, BBC TV.
1.Make things people care about2.They will do that somewhere else...
Chris Moyles daily blog diary
Same contenton ..Facebook
Hundreds of interactions
1.Make things people care about2.They will do that somewhere else...3.Integrate those interactions online too
5 Live Now - real time curated feedback
1.Make things people care about2.They will do that somewhere else...3.Integrate those interactions online too4.Being open
5.Listeners will surprise you
A History of the WorldIn partnership with UK museums and users.
Over 2000 so far...
2000 uploaded by users.
Photo + story + metadata
4. Listeners will surprise you
1.Make things people care about2.Provide tools not just spaces3.Reflect it back...online...4.Public money ...so explain what you do...but in a normal voice5.Listeners will surprise you
