Managing multitudes of media

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Must-haves for managing

multitudes of media

Feb. 26, 2015

Megacomm 2015

By: Miriam Schwab

9 Years in the WP biz

4 WordCamps organized

120 WP sites built

5 Continents with clients

Website

Facebook

TwitterInstagram

Lead generation

Engagement

1ST: BRAND!!

CENTRAL CONTROL

Buffer

Chrome

EMAIL MARKETING

MailChimp

More features

• Automation

• Drip campaigns

• Send time optimization

• Pretty templates

• User-friendly editor

• RSS to email

FACEBOOK

TWITTER

IMAGES

And 36 more tools….

• http://sproutsocial.com/insights/free-

image-creation-tools/

Image sizes

IMAGE OPTIMIZATION

Based on the longitude and

latitude in the EXIF data, you

were not at school that day!

Batch Purifier Lite - PC

ImageOptim - Mac

http://imageoptim.com/

What it does?

• Lossless compression

• Thoroughly removes:

– EXIF

– Photoshop image resources

– Comments

– Thumbnail which may contain parts of

image you cropped

– Other hidden data types

TRACKING MENTIONS

What to track?

• Company name

• Brands & products

• Names of people: executives,

management

• URLs

• Industry terms

• Competition

ANALYTICS

AUTOMATION

See Conversion Rates

Integrate with CRM

http://helpforwp.com/downl

oads/gravity-forms-to-zoho-

https://wordpress.org/

plugins/gravity-forms-salesforce/

THANKS!

illuminea

http://illuminea.com ▪ http://wpgarage.com

@miriamschwab ▪ http://facebook.com/miriamschwab

Slides available at http://illum.in/ourpresentations

Managing multitudes of media

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