Make Your Mark with Social Media - ASID Career Day

Adworkers.com

ASID Career Day - March 6, 2015

Make Your Mark with Social Media

Laura Gainor Executive Director United Adworkers

about laura gainor

Executive Director, United Adworkers Milwaukee’s Premier Advertising Club !Social Media & Digital Marketing Consultant !LinkedIn.com/in/LauraGainor @LauraGainor - @UnitedAdworkers

Adworkers.com

career experience

developed branding & launched business

my career today

college & internship opportunities networked to get jobs in cLT

utilized social media to get a job in MKEasked to come to gMR to lead social team

Launch Your Career. It starts with you and your brand.

google your name

❖ Employers ARE going to search for your name.

❖ What are the top results?

❖ What pictures or content is included?

❖ Do you have content shared that showcases your expertise?

❖ What should you delete?

Adworkers.com

build your online presence

personal be aware of

what you post

strong visuals

videosblog

content

professional networking

@useyourname

where do you start?

❖ What is my brand?

❖ What are my goals?

❖ How can my expertise help others?

❖ How do I want to represent myself?

brand your channels

❖ Use your name as the username.

❖ If your name is too common, use a middle initial.

❖ Do not use numbers or __.

❖ Use the same photo.

❖ Good quality, non-pixellated.

know your audience

❖ Who are you trying to engage with?

❖ What is your voice on each specific channel?

❖ How are you engaging with your contacts?

❖ What is the quality of the content you’re sharing? Frequency?

What is “content”?

❖ Share articles and advice from experts/publications you admire in your field.

❖ Showcase recent projects.

❖ Blog about topics that showcase your thought leadership.

❖ Provide book reviews on Amazon and similar sites.

❖ Post photos.

constantly grow your network

❖ After you meet someone, connect with them on LinkedIn.

❖ Send a hand-written note.

❖ Follow industry experts on Twitter.

❖ Engage with contacts on a regular basis.

interior design content successes

personal branding

thought leadership

showing interest in the industry

participate & engage in opportunities

how will you differentiate yourself?

paper resume vs. virtual resume

❖ Go beyond the paper resume.

❖ How can you creatively present your portfolio/resume?

❖ Take advantage of the ASID Mentorship Program. Ask for advice from professionals.

❖ Showcase your skills and expertise virtually.

Provide Ideas During the interview

❖ Do your research before going into an interview.

❖ What are some of their current projects they’re working on?

❖ Prepare a virtual resume and include a few idea slides for the company you’re interviewing with.

❖ But DO NOT insult any work.

application example

‹#›

STRATEGIC SOCIAL IDEATION | RECOMMENDATIONS

August 17, 2013

https://www.slideshare.net/secret/pKoMnStPq0XU7T

Ready for a challenge?

#HireMe 7 day Challenge

❖ What if you had 7 days to create a compelling virtual resume/presentation?

❖ I need an interior designer to remodel my home.

❖ You are challenged to submit a creative application, due on Friday, March 13th, 2015.

❖ How will you differentiate yourself?

#HireMe 7 day Challenge

❖ Send your submission via email:

❖ laura@adworkers.com

❖ The top three (3) submissions will be featured on my blog.

❖ Remember, it doesn’t have to just be a presentation. Think outside the box.

❖ Good luck!

thank you!

lauragainor.com laura@adworkers.com

@lauragainor linkedin.com/in/lauragainor