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Adworkers.com
ASID Career Day - March 6, 2015
Make Your Mark with Social Media
Laura Gainor Executive Director United Adworkers
about laura gainor
Executive Director, United Adworkers Milwaukee’s Premier Advertising Club !Social Media & Digital Marketing Consultant !LinkedIn.com/in/LauraGainor @LauraGainor - @UnitedAdworkers
Adworkers.com
career experience
developed branding & launched business
my career today
college & internship opportunities networked to get jobs in cLT
utilized social media to get a job in MKEasked to come to gMR to lead social team
Launch Your Career. It starts with you and your brand.
google your name
❖ Employers ARE going to search for your name.
❖ What are the top results?
❖ What pictures or content is included?
❖ Do you have content shared that showcases your expertise?
❖ What should you delete?
Adworkers.com
build your online presence
personal be aware of
what you post
strong visuals
videosblog
content
professional networking
@useyourname
where do you start?
❖ What is my brand?
❖ What are my goals?
❖ How can my expertise help others?
❖ How do I want to represent myself?
brand your channels
❖ Use your name as the username.
❖ If your name is too common, use a middle initial.
❖ Do not use numbers or __.
❖ Use the same photo.
❖ Good quality, non-pixellated.
know your audience
❖ Who are you trying to engage with?
❖ What is your voice on each specific channel?
❖ How are you engaging with your contacts?
❖ What is the quality of the content you’re sharing? Frequency?
What is “content”?
❖ Share articles and advice from experts/publications you admire in your field.
❖ Showcase recent projects.
❖ Blog about topics that showcase your thought leadership.
❖ Provide book reviews on Amazon and similar sites.
❖ Post photos.
constantly grow your network
❖ After you meet someone, connect with them on LinkedIn.
❖ Send a hand-written note.
❖ Follow industry experts on Twitter.
❖ Engage with contacts on a regular basis.
interior design content successes
personal branding
thought leadership
showing interest in the industry
participate & engage in opportunities
how will you differentiate yourself?
paper resume vs. virtual resume
❖ Go beyond the paper resume.
❖ How can you creatively present your portfolio/resume?
❖ Take advantage of the ASID Mentorship Program. Ask for advice from professionals.
❖ Showcase your skills and expertise virtually.
Provide Ideas During the interview
❖ Do your research before going into an interview.
❖ What are some of their current projects they’re working on?
❖ Prepare a virtual resume and include a few idea slides for the company you’re interviewing with.
❖ But DO NOT insult any work.
application example
‹#›
STRATEGIC SOCIAL IDEATION | RECOMMENDATIONS
August 17, 2013
https://www.slideshare.net/secret/pKoMnStPq0XU7T
Ready for a challenge?
#HireMe 7 day Challenge
❖ What if you had 7 days to create a compelling virtual resume/presentation?
❖ I need an interior designer to remodel my home.
❖ You are challenged to submit a creative application, due on Friday, March 13th, 2015.
❖ How will you differentiate yourself?
#HireMe 7 day Challenge
❖ Send your submission via email:
❖ The top three (3) submissions will be featured on my blog.
❖ Remember, it doesn’t have to just be a presentation. Think outside the box.
❖ Good luck!
