Linkedin for small businesses

LINKEDIN FOR SMALL BUSINESSES

WHY YOU NEED LINKEDIN

Connecting with existing and potential clients

Providing clients with current business information and products

Who to connect with

How to use Connections

CONNECTING WITH EXISTING AND POTENTIAL CLIENTS

Who is your target market?

Who are your ideal connections?

What groups should you join?

PROVIDING CLIENTS WITH CURRENT BUSINESS INFORMATION AND PRODUCTSWhat do your customers find interesting?

• What are they most likely to click on?

• What do you want them to know about your business?

The Big 3

• Be authentic• Be responsive• Be consistent

HOW TO GIVE CLIENTS BUSINESS INFORMATION

BE CLEAR

• What do you want them to know• What products you sell, what services you offer

• What do they need to know• Location, hours, contact information, website

WHO TO CONNECT WITH

Who can you connect with now?

Who would you like to connect with?

When you connect

HOW TO USE CONNECTIONS

Recommend people

Add people that you don’t know

Add 2nd and 3rd connections, people you may know

HOW LINKEDINWORKS

Suggested information to post

How to update your page

Groups

SUGGESTED INFORMATION TO POSTWhat are you trying to promote?

• Information• Products• New Special

Pictures, Posts, Articles

HOW TO UPDATE YOUR PAGEDetail your page

Proofread your page after edits

Use applications

DO NOT LIE

Customize URL

GROUPSWhat groups to join?

What should I post or talk about?

- How often?

Establish yourself

Use to get market research

Ask for reviews

Involve your employees

WHAT TO POST

Pictures vs Text posts

How to engage connections

Keeping it professional vs adding your personal touch

PICTURES VS TEXT POSTS

Make it about business

New Products?

New Location?

Interesting article/Picture

Post to a group

HOW TO ENGAGE CLIENTS

Endorse them

Keep Active

Post Informative/ Interesting Information

Keep Connecting

WHAT HAPPENS WHEN LINKEDIN IS UTILIZED CORRECTLYEngaged connections

“Ripple effect” of engagement

Keep the momentum going

RIPPLE EFFECTMore Reach, or new connection

Friends check out page, or have now heard of business

Your friends see post you like

Post