How to become an agnostic. A platform agnostic

TO BECOME AGNOSTIC AGNOSTIC

HOW PLATFORM

@stakon

LET’S START FROM THE REALITYTODAY YOU ARE GOING TO HEAR A LOT ABOUT HOW AMAZING WE ALL ARE, WHY VIDEO IS THE NEW HOLY GRAIL, HOW WE ROCK FACEBOOK AND OF COURSE WHY YOU NEED TO BUY ADS

NOT BY ME…

WHAT I WANT TO TALK ABOUT IS……HOW TO THINK LIKE AN AGNOSTIC*

*PLATFORM WISE

AGNOSTICISM IS ALL ABOUT CHALLENGING EVERYTHING!

BEFORE CHALLENGING EVERYTHING YOU NEED TO FACE THE TRUTH

PEOPLE DON’T WAKE UP AND SAY “OK LET’S SEE WHAT THE SUPER BRAND IS DOING TODAY”

PEOPLE WAKE UP AND TRY TO FIND WHAT

INTERESTS THEM

AND GUESS WHAT THEY POST WHAT INTERESTS THEM

THUS CREATING TONS OF “INTERESTING” CONTENT

TO FOCUS ON IDEAS AND CREATIVE VALUES AND NOT ON PLATFORMS

SO IF YOU DON’T WANT TO BE F*CKED BY THE OVERWHELMING CLUTTER OF SOCIAL MEDIA AND CREATE “DEEP ENGAGEMENT” YOU NEED…

BRAND PURPOSE

WHAT AUDIENCE

WANT

CONTENT CREATION

BUILD CONTENT THAT IS RELEVANT TO THEM

• DELIVER CONTENT YOUR AUDIENCE WANTS • MANAGE CONTENT AS AN ASSET (ROI) • THINK & ACT LIKE A PUBLISHER

MAKE SENSE

DEPENDING ON:THE AUDIENCE

THE CONTEXTTHE EXPERIENCETHE TIME FRAME

FACEBOOK

AND UNDERSTAND PLATFORMS

TWITTER

INSTAGRAM

FAST, NOISY, TIME SENSITIVE, NEEDS A LOT OF EFFORT

VIDEO ONLY. GREAT FOR STREAMING. VERY CHEAP CPV.

EXPENSIVE CUSTOM EXPERIENCE

AMATEUR CONTENT WITH ARTISTIC

VALUE

BEST AND CHEAPEST DISTRIBUTION

PLATFORM

YOUTUBEAGNOSTICISM

THEN YOU ARE READYTO CHALLENGE

WHAT TO CHALLENGE:

EVERYBODY HAS A FACEBOOK PAGE. ACTUALLY RIGHT NOW EVEN DOGS HAVE THEIR OWN FACEBOOK PAGES

YOU NEED TO THINK HOW TO SEAMLESSLY BECOME A PART OF THE EXPERIENCE

“LET’S DO SOMETHING ON FACEBOOK”

IF DOGS HAVE FACEBOOK PAGES WHY DON’T I HAVE ONE YET?

THINK: CHALLENGECREATE: EXPERIENCE

YOU NEED TO CONVERGE YOUR EXPERIENCES WITH THEIR EXPERIENCES AND BRING CONTENT TO A PERSONAL LEVEL

+CONNECT WITH YOUR PEERS IN UNEXPECTED AND EXCITING

WAYS

+ DIFFERENTIATE YOURSELF

CONTEXTUALLY, PROMOTE YOUR

BRAND+

WHAT TO CHALLENGE:

PEOPLE CONTRARY TO POPULAR BELIEF DON’T LIKE TO BE TREATED LIKE MORONS*. THEY REACT POSITIVELY TO REAL ENGAGEMENT

* “LIKE” AND WIN A KANGAROO

“TREAT YOUR AUDIENCE LIKE MORONS”

PEOPLE DON’T READ ADS, THEY READ WHAT INTERESTS THEM. AND SOMETIMES THAT HAPPENS TO BE AN AD.

-HOWARD LUCK GOSSAGE  

TAKE: INFLUENCERSBUILD: AMBASSADORS

BUILD EXPERIENCES BASED ON THEIR NEEDS AND MAKE THEM PART OF THE GAME. REWARD THEM FOR THEIR LOYALTY AND MAKE IT ALL ABOUT THEM

+ SET THE PLAYGROUND

CHOOSE THE GAME+

TAKE ADVANTAGE OF TECHNOLOGY+

LET “THEM” INITIATE THE

CONVERSATION+

WE WANTED REAL INFLUENCERS AND NOT THE “USUAL SUSPECTS” DURING LOGIN WE READ THE KLOUT SCORE OR

THE FACEBOOK FRIEND COUNT OF EACH PARTICIPANT. THE ONES WHO SCORED ABOVE OUR BENCHMARK “WON”

AUTOMATICALLY AND THEY GOT OUR CARE PACKAGE… AND THEN THEY TALKED… BIG TIME

WHAT TO CHALLENGE:

YOU NEED TO UNDERSTAND THAT BRANDS NEED TO OFFER INPUT IN ORDER TO BE PART OF THE CONVERSATION

* “GOAAAAAAAAAAAAAAAAAAL”

BRANDS CANNOT SPEAK LIKE PEOPLE

TAKE ADVANTAGE OF IMPORTANT EVENTS

THE CONVERSATION HAPPENS EITHER WAY. YOU CAN EITHER BE PART OF IT OR EITHER NOT. BUT YOU CANNOT IGNORE IT

SET UP THE ELEMENTS THAT

WILL GIVE THE TONE+

MAKE SURE YOUR CONTENT CAN BE

PLATFORM AGNOSTIC

+

JOIN THE PARTY AND PITCH IN+

WHAT TO CHALLENGE:

PEOPLE NOW HAVE THIS NEW TECHNOLOGY CALLED A SMARTPHONE. SO THEY DO CHECK IN TO SEE WHATS OUT THERE.

“SUMERTIMEEEEEEEEEEEEEEEE”

AUGUST IS DEAD AND NOBODY LOGS IN

TAKE ADVANTAGE OF THE TIME FRAME

YOU NEED TO BUILD CONTENT IN THE RIGHT CONTEXT. YOU HAVE TO ENTERTAIN AND BRING VALUE TO THE CONVERSATION

BE RECOGNIZABLE+

BE TIMELY+

BE RELEVANT+

WHAT TO CHALLENGE:

“YOU SELL MEN DEODORANTS WITH HOT LADIES AND SEX APPEAL”

STAY TUNED… AND BURN YOUR CERTAINTIES

THANK YOUStavros Kontaktsis

@stakon http://about.me/stakon

http://www.slideshare.net/avakon/how-to-become-and-agnostic-a-platform-agnostic

Photo Credits: “Death to the Stock Photo”