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TO BECOME AGNOSTIC AGNOSTIC HOW PLATFORM @stakon

How to become an agnostic. A platform agnostic

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Page 1: How to become an agnostic. A platform agnostic

TO BECOME AGNOSTIC AGNOSTIC

HOW PLATFORM

@stakon

Page 2: How to become an agnostic. A platform agnostic

LET’S START FROM THE REALITYTODAY YOU ARE GOING TO HEAR A LOT ABOUT HOW AMAZING WE ALL ARE, WHY VIDEO IS THE NEW HOLY GRAIL, HOW WE ROCK FACEBOOK AND OF COURSE WHY YOU NEED TO BUY ADS

NOT BY ME…

Page 3: How to become an agnostic. A platform agnostic

WHAT I WANT TO TALK ABOUT IS……HOW TO THINK LIKE AN AGNOSTIC*

*PLATFORM WISE

Page 4: How to become an agnostic. A platform agnostic

AGNOSTICISM IS ALL ABOUT CHALLENGING EVERYTHING!

Page 5: How to become an agnostic. A platform agnostic

BEFORE CHALLENGING EVERYTHING YOU NEED TO FACE THE TRUTH

Page 6: How to become an agnostic. A platform agnostic

PEOPLE DON’T WAKE UP AND SAY “OK LET’S SEE WHAT THE SUPER BRAND IS DOING TODAY”

Page 7: How to become an agnostic. A platform agnostic

PEOPLE WAKE UP AND TRY TO FIND WHAT

INTERESTS THEM

Page 8: How to become an agnostic. A platform agnostic

AND GUESS WHAT THEY POST WHAT INTERESTS THEM

THUS CREATING TONS OF “INTERESTING” CONTENT

Page 9: How to become an agnostic. A platform agnostic

TO FOCUS ON IDEAS AND CREATIVE VALUES AND NOT ON PLATFORMS

SO IF YOU DON’T WANT TO BE F*CKED BY THE OVERWHELMING CLUTTER OF SOCIAL MEDIA AND CREATE “DEEP ENGAGEMENT” YOU NEED…

Page 10: How to become an agnostic. A platform agnostic

BRAND PURPOSE

WHAT AUDIENCE

WANT

CONTENT CREATION

BUILD CONTENT THAT IS RELEVANT TO THEM

• DELIVER CONTENT YOUR AUDIENCE WANTS • MANAGE CONTENT AS AN ASSET (ROI) • THINK & ACT LIKE A PUBLISHER

Page 11: How to become an agnostic. A platform agnostic

MAKE SENSE

DEPENDING ON:THE AUDIENCE

THE CONTEXTTHE EXPERIENCETHE TIME FRAME

Page 12: How to become an agnostic. A platform agnostic

FACEBOOK

AND UNDERSTAND PLATFORMS

TWITTER

INSTAGRAM

FAST, NOISY, TIME SENSITIVE, NEEDS A LOT OF EFFORT

VIDEO ONLY. GREAT FOR STREAMING. VERY CHEAP CPV.

EXPENSIVE CUSTOM EXPERIENCE

AMATEUR CONTENT WITH ARTISTIC

VALUE

BEST AND CHEAPEST DISTRIBUTION

PLATFORM

YOUTUBEAGNOSTICISM

Page 13: How to become an agnostic. A platform agnostic

THEN YOU ARE READYTO CHALLENGE

Page 14: How to become an agnostic. A platform agnostic

WHAT TO CHALLENGE:

EVERYBODY HAS A FACEBOOK PAGE. ACTUALLY RIGHT NOW EVEN DOGS HAVE THEIR OWN FACEBOOK PAGES

YOU NEED TO THINK HOW TO SEAMLESSLY BECOME A PART OF THE EXPERIENCE

“LET’S DO SOMETHING ON FACEBOOK”

Page 15: How to become an agnostic. A platform agnostic

IF DOGS HAVE FACEBOOK PAGES WHY DON’T I HAVE ONE YET?

Page 16: How to become an agnostic. A platform agnostic

THINK: CHALLENGECREATE: EXPERIENCE

Page 17: How to become an agnostic. A platform agnostic

YOU NEED TO CONVERGE YOUR EXPERIENCES WITH THEIR EXPERIENCES AND BRING CONTENT TO A PERSONAL LEVEL

Page 18: How to become an agnostic. A platform agnostic

+CONNECT WITH YOUR PEERS IN UNEXPECTED AND EXCITING

WAYS

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+ DIFFERENTIATE YOURSELF

Page 20: How to become an agnostic. A platform agnostic

CONTEXTUALLY, PROMOTE YOUR

BRAND+

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Page 26: How to become an agnostic. A platform agnostic

WHAT TO CHALLENGE:

PEOPLE CONTRARY TO POPULAR BELIEF DON’T LIKE TO BE TREATED LIKE MORONS*. THEY REACT POSITIVELY TO REAL ENGAGEMENT

* “LIKE” AND WIN A KANGAROO

“TREAT YOUR AUDIENCE LIKE MORONS”

Page 27: How to become an agnostic. A platform agnostic

PEOPLE DON’T READ ADS, THEY READ WHAT INTERESTS THEM. AND SOMETIMES THAT HAPPENS TO BE AN AD.

-HOWARD LUCK GOSSAGE  

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Page 29: How to become an agnostic. A platform agnostic
Page 30: How to become an agnostic. A platform agnostic

TAKE: INFLUENCERSBUILD: AMBASSADORS

Page 31: How to become an agnostic. A platform agnostic

BUILD EXPERIENCES BASED ON THEIR NEEDS AND MAKE THEM PART OF THE GAME. REWARD THEM FOR THEIR LOYALTY AND MAKE IT ALL ABOUT THEM

Page 32: How to become an agnostic. A platform agnostic

+ SET THE PLAYGROUND

Page 33: How to become an agnostic. A platform agnostic

CHOOSE THE GAME+

Page 34: How to become an agnostic. A platform agnostic

TAKE ADVANTAGE OF TECHNOLOGY+

Page 35: How to become an agnostic. A platform agnostic

LET “THEM” INITIATE THE

CONVERSATION+

Page 36: How to become an agnostic. A platform agnostic
Page 37: How to become an agnostic. A platform agnostic

WE WANTED REAL INFLUENCERS AND NOT THE “USUAL SUSPECTS” DURING LOGIN WE READ THE KLOUT SCORE OR

THE FACEBOOK FRIEND COUNT OF EACH PARTICIPANT. THE ONES WHO SCORED ABOVE OUR BENCHMARK “WON”

AUTOMATICALLY AND THEY GOT OUR CARE PACKAGE… AND THEN THEY TALKED… BIG TIME

Page 38: How to become an agnostic. A platform agnostic
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Page 42: How to become an agnostic. A platform agnostic

WHAT TO CHALLENGE:

YOU NEED TO UNDERSTAND THAT BRANDS NEED TO OFFER INPUT IN ORDER TO BE PART OF THE CONVERSATION

* “GOAAAAAAAAAAAAAAAAAAL”

BRANDS CANNOT SPEAK LIKE PEOPLE

Page 43: How to become an agnostic. A platform agnostic

TAKE ADVANTAGE OF IMPORTANT EVENTS

Page 44: How to become an agnostic. A platform agnostic

THE CONVERSATION HAPPENS EITHER WAY. YOU CAN EITHER BE PART OF IT OR EITHER NOT. BUT YOU CANNOT IGNORE IT

Page 45: How to become an agnostic. A platform agnostic

SET UP THE ELEMENTS THAT

WILL GIVE THE TONE+

Page 46: How to become an agnostic. A platform agnostic

MAKE SURE YOUR CONTENT CAN BE

PLATFORM AGNOSTIC

+

Page 47: How to become an agnostic. A platform agnostic

JOIN THE PARTY AND PITCH IN+

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Page 53: How to become an agnostic. A platform agnostic

WHAT TO CHALLENGE:

PEOPLE NOW HAVE THIS NEW TECHNOLOGY CALLED A SMARTPHONE. SO THEY DO CHECK IN TO SEE WHATS OUT THERE.

“SUMERTIMEEEEEEEEEEEEEEEE”

AUGUST IS DEAD AND NOBODY LOGS IN

Page 54: How to become an agnostic. A platform agnostic

TAKE ADVANTAGE OF THE TIME FRAME

Page 55: How to become an agnostic. A platform agnostic

YOU NEED TO BUILD CONTENT IN THE RIGHT CONTEXT. YOU HAVE TO ENTERTAIN AND BRING VALUE TO THE CONVERSATION

Page 56: How to become an agnostic. A platform agnostic

BE RECOGNIZABLE+

Page 57: How to become an agnostic. A platform agnostic

BE TIMELY+

Page 58: How to become an agnostic. A platform agnostic

BE RELEVANT+

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Page 64: How to become an agnostic. A platform agnostic

WHAT TO CHALLENGE:

“YOU SELL MEN DEODORANTS WITH HOT LADIES AND SEX APPEAL”

Page 65: How to become an agnostic. A platform agnostic
Page 66: How to become an agnostic. A platform agnostic
Page 67: How to become an agnostic. A platform agnostic

STAY TUNED… AND BURN YOUR CERTAINTIES

Page 68: How to become an agnostic. A platform agnostic

THANK YOUStavros Kontaktsis

@stakon http://about.me/stakon

http://www.slideshare.net/avakon/how-to-become-and-agnostic-a-platform-agnostic

Photo Credits: “Death to the Stock Photo”