View
206
Download
2
Category
Tags:
Preview:
Citation preview
2
The Social Media Revolution 2014 - 2015
Original Source Socialnomics
Source - Nick Anderson: https://www.youtube.com/watch?v=mvdH7n-F_oA
3/22/2015 3
Referrals in Business…
“Eighty-two percent of small business
owners have said that their main source
of new business comes from
referrals, so it’s no surprise they’re
taking a hard look at technologies that
boost social visibility and
feed the referral engine.”
43/22/2015
78% of consumers trust peer recommendations, whereas only 14% trust advertisements.
Referrals in Consumer Buying Habits…
Only 18% of traditional TV campaigns generate a positive ROI
53/22/2015
Referrals in Employment…
http://web.jobvite.com/rs/jobvite/images/2014%20Job%20Seeker%20Survey.pdf
2014
63/22/2015 63/22/2015
347 Million Members107 Million users in the U.S.
Average Household Income $83,00040% login EVERY DAY!
Percentage of Millionaires on LinkedIn: 41%
(The most influential and affluent people in your space.)
5 million company Business Pages
47% of all LinkedIn traffic is via a mobile device
2 NEW Users every second
200 conversations occur PER MINUTE in LinkedIn Groups2.1 million GROUPS
Fastest (2x) monthly active user growth than FB and Twitter
LinkedIn Stats
120 Amazing LinkedIn Stats – DMR/Craig Smith 2/2015
73/22/2015
Build An Incredible Referral Network
of Influencers and Prospects
“In a study of 31,128 HubSpot B2B
customers, LinkedIn generated the
highest visitor-to-lead conversion
rate at 2.6%, four times higher than
Twitter (.67%) and seven times better
than Facebook (.39%).”
103/22/2015
But First… OWN YOUR TITLE
The title is YOURS to OWN – 120 Characters
An All-Star, keyword robust headline
increases profile views by 63%.
3/22/2015 12
Finding Influencers & Referral Partners
Filter by:
• Industry
• Company size
• Seniority
• Geo
• Keywords
• Company
• Etc…
REFINE
213/22/2015
Introduce Yourself through a Shared Group
1. Referenced a direct
connection
2. Intimated the value of
connecting
3. Requested a meeting
70% referral success rate
Source: LinkedUniversity
233/22/2015
Keep the network informed
Use a 3rd party scheduling and monitoring platform• HooteSuite
• SocialMention
• Tweetdeck
Share relevant content:• Quotes, Questions, etc.
• Info about local events
• Company related news
• Local area news
• Local business focused content
• Industry specific articles
• Promotional content
• Small business articles/resources
• Marketing and sales tactics in your industry
‘20 LinkedIn posts a
month is the magic
threshold to reach
your network.’
- LinkedUniversity
243/22/2015
Finding relevant content
• Google News: http://news.google.com/
• Google Alerts: www.google.com/alerts
• http://discovermagazine.com/tags/medical-technology
• http://www.healthcareitnews.com/directory/social-media
• http://mhadegree.org/top-50-healthcare-influencers-to-follow-on-
twitter/
• http://www.technologyevaluation.com/research/article/Knowing-Your-
Prospects-Influencers.html
• http://mashable.com/category/medical-technology/
• http://www.smartbrief.com/topic/8/healthcare#.VQdHjeH3SDk
253/22/2015
Sources
• VIDEO: Source - Nick Anderson:
https://www.youtube.com/watch?v=mvdH7n-F_oA
• http://www.socialnomics.net/
• http://www.jobvite.com/
• http://www.constantcontact.com
• 120 Amazing LinkedIn Stats – DMR/Craig Smith 2/2015
• http://linkeduniversity.com/
Always share the original source.
Recommended