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Everyone’s a CuratorDo Museums Still Matter?

(Spoiler Alert: We sure think so)

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“A paid selector of stuff for sale.”

“Senior civil servants in charge of various departments of public works, overseeing the Empire's aqueducts, bathhouses and sewers.”

“A priest devoted to the care of souls.”

–History of “curator” from Tom Morton

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Kathryn Jaller @jewseum / @kholler

“Size isn’t everything, but it certainly helps.”

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Jennifer Yin @asianartmuseum / @yinsanity

“You just KNOW when you’re engaging with your audience. You feel it in your gut.”

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Willa Koerner @sfmoma / @willak

“ABC…Always be curatin’!”

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Sarah Bailey Hogarty @sbhogarty

@deyoungmuseum / @legionofhonor“Museums no longer have audiences, they have infinite

collaborators.”

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This can get real semantic real quick.

So we asked a few friends from our museums and otherwise what they think curation is. Let’s watch!!

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https://vimeo.com/87716505

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In museums, we take curating seriously.

How do we bridge the gap between museum spaces and digital spaces, and make sure museums continue to

matter in the age of the Internet?

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Q1 Identity Crisis: Are we

Curators or Marketers?

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My Secret Identity: Confessions of a former curator

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2 kinds of posts

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2 kinds of posts

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Marketing or

Curating?

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The over-saturated digital landscape

5000 ads/day 55M photos posted to Instagram daily

1B Monthly YouTube users 10M Pinterest visitors/month

26K Artworks on Art.sy

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Q2 How can museums

compete for attention online?

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The Lost Warrior Campaign

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Partnerships. Seriously.What if you could curate a city?

near-accurate rendering by @origiful

Partnerships

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Be relevant

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Q3 What are we doing to

empower the visitor-curator?

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Online

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6000 total submissions to #SFphotohunt

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On-site

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#CurateSXSW#abiggerexhibition

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Get real estate

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Start the conversation

October 26, 2013–January 20, 2014

Share your thoughts about this exhibition on Twitter@deyoungmuseum #abiggerexhibition

@jeremydsutton: Portrait of Sarah created on ipad using #ArtRage with an #AdonitJotTouch stylus. #abiggerexhibition @deyoungmuseum

Photography not permitted in the exhibitionMonday, December 16, 13

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Q4 How has social media

changed the museum as a whole?

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Working directly with artists

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“Conducting the orchestra”

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#FUTURESFMOMA#SFMOMAGO

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WHAT SFMOMA ASPIRES TO DELIVER IN 2016: !!

• Expertise to cut through the clutter • Invitation to participate • Content activated through context • Multiple points of access

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So…do museums still matter?