Twitter in crowdauthored storytelling

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    11-Aug-2014

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The presentation describes a live story on crowdauthoring a song for the world cup. Twitter shows that it is a great tool for monitoring emotions movement and hence in writing great stories. The live experience shows also that people will work together towards great human goals.

Transcript

 Ali Anani, PhD Twitter AliAnani,PhD in Crowdauthored Storytelling Storytelling is a growing phenomena in attracting and engaging the crowds So, is Crowsfunding An emerging trend isnt only crodauthoring, but also that the authors buys what they wrote! A living experience tells the story Mohammed Assaf is the Arab Idol singer for 2013 During the competition on of the jury panel claimed that we have to wait for 500 years for a singer matching Assaf would appear Assaf massive popularity drew attention as he was selected to sing in the World Cup Congress 2014 The great occasion prompted Assaf and his team to launch a new idea: Fans and followers have been sending in their ideas for lyrics on Twitter using the hashtag #Assaf360. This is a form of crowdauthoring Palestinian Singer Mohammed Assaf & Grammy-Winning Producer Rodney Jerkins create song for World Cup by crowd-sourcing content from fans online. The event, hosted by Platinum records, was being live streamed to fans all over the world The event, hosted by Platinum records, was being live streamed to fans all over the world Within 24 hours the song was completed. The crowds followed the event alive as they felt they owned the song because of their contribution. All proceeds from the song will go to the United Nations Relief and Works Agency (UNRWA) for Palestinian refugees A Twitter hashtag created for the recording session, #ASSAF360, was used by fans to send rhymes and lyrical suggestions over the course of two weeks. At the start of the campaign. Tweets centered around awareness and highlighting Assaf is the rst Arab singer to sing in the World Cup Tournament Most tweets were in Arabic language The live screening quickly attracted engagement and tweets built up quickly Tweets and Re-tweets in English language increased considerably The sentiment were with increasing intensity All positive emotions Grouping and re-tweets reected increasing involvement by the crowd After the launch few negative emotions appeared Negative emotions centered around allying against uploading the song on youtube for fear people would not purchase the song from ofcial websites and refugees would be deprived of the revenue of selling the song Top Domains in Tweet in G5 (Group 5): anghami.com apple.com mbc.net goo.gl onmbc.net bit.ly youtube.com Some liked the English part of the song more than the Arabic part Some preferred Shakiras song The great lesson is that people will remain sweepingly positive towards a common cause. Twitter serves as a great tool in writing visual stories by monitoring emotions before, during and after the event. Post to Assaf singing in the FIFA World Congress Post to Assaf singing in the FIFA World Congress And keep it live To watch Assaf performing click http://www.youtube.com/watch?v=tfXR2i1gUBU&feature=youtu.be&utm_ source=hootsuite&utm_medium=web&utm_term=isyounes&utm_ content=&utm_campaign=smu#WorldCup Most Tweeted Words Feeling proud, mainly among Palestians, is signicant Most Tweeted Words Feeling proud, mainly among Palestians, is signicant mohammad singing assaf singing fa congress ceremony making proud palestinians rt The Social Network Structure turned very simple and re-tweets are of high percentage. Polarization into two main groups is evident Assaf apparently dissolved differences as there seems no argument about his successful show

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