Casia2014 case simplifier168_iimt

Stage 1

ThePreliminar

yRound

Team Name: CaseSimplifier168

Name of first member:Ankur JaiswalCollege Name:IIM Trichy

Name of second member:Saurabh MishraCollege Name:IIM Trichy

What is Social Media?Convergence between human interaction

and internet based technology

Biggest revolution

that occurred in

last 200 years

Social Media conversation

is not organised ,

not controlled

and not subject to physical

boundaries

Allowing people to

share perspectives

, contents and personal opinions and

insights

tIt has accelerated the rate at

which relationships

develop, information

is shared and influence

takes hold

The Timeline of Social Media

The Many Faces of Social Media

How people use Social Media?

Social Media Words

Social Media is of the people, by the people and for the people, shall not perish from the Earth- Tweet by Abraham Lincoln of today

End Users or Consumers• Mobile internet users• Web users

The Providers or Role Makers• Website or application designers• Internet service providers

Marketers or Recruiters• Non traditional Marketing• Product launches or trials• Identifying profiles with matching roles

The Elements of Social Media

Actual Product

Core Product

Augmented Product

Connecting People

Blogs

E Mails

Chats

Videos

File Sharing

Reviews & Feedback

InformationSentiments

Social Media Facts

Present & Future of Social Media

Social media has undergone a change in Shape, Size and Power which is evident from the Facts shared in the previous slide.

The marketers have identified the potential and digital marketing has taken a central place. And therefore we can

see advent of various Digital marketing tools such as Search Engine Marketing(SEM), Gmail Sponsored

Promotion(GSP), Click-Through-Rate(CTR).`

Today, Advertising has formed major source of social media revenues.

The Future shall belong to those who strive for Trust, Transparency and Triumph, if they want to get a strong

foothold in highly competitive market.