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© Constant Contact 2014
Basics of Social Media
Why use it, which channels and what to say
KimButler@TheURLdr.com
facebook.com/theurldr
@theurldr
#theurldrwebinar
Kim Merritt Butler
© Constant Contact 2014
Why are we here today?
You are not alone
of small businesses 54%
of nonprofits57%
Source: Constant Contact NonprofitPulse Survey
Source: Constant Contact Small Business Survey
need help with social media marketing.
need help with social media marketing.
Concerns?
I’ll never have millions of fans.
Social media looks really interesting,
BUT…
I don’t know what to say on social media.
Using new marketing tools
sound great, BUT…
I’ll never have a dedicated staff to do it right.
Reading what’s being said sounds
useful, BUT…
I just don’t have the time to stay current.
I hear about new tools and networks every day, BUT…
Then vs. nowSocial media marketing for small businesses
source: Constant Contact Small Businesses Then & Now study
10%
2008
% of small businesses using social media marketing
Then vs. nowSocial media marketing for small businesses
source: Constant Contact Small Businesses Then & Now study
87%
2013
% of small businesses using social media marketing
What you do have is powerful
#ctctsocial @constantcontact
Loyal, happy customers
An excellent experience
Interesting and important things to say!
Agenda
Why use social media?
The top 5 social networks
What do I say?
Get started today
Why use social media? | Top 5 social networks | What do I say? | Get started today
Why use social media?
Your competitors are social
Nonprofit
93%
Source: Nonprofit Social Networking Benchmark Report
86%
B2C
Source: Uberflip
87%
B2B
Source: Clearpoint Agency
Why use social media?
It influences decisions
55%
Source: Fedelta
share purchases on social networks
68%
Source: MDG Advertising
learn more about a charity if they see a friend posting about it
74%
rely on social networks to guide purchase decisions
Source: Fedelta
Why use social media?
Engagement is the new word of mouth
Why use social media?
ENTICE to stay in touch
ENGAGEPeople
Engagement drives SOCIAL
VISIBILITY
Provide a “Wow!”EXPERIENCE
Why use social media? | Top 5 social networks | What do I say?| Get started today
Top 5 social networks
Which social media? The top networks
TwitterLinkedIn
Google+
Top 5 social networks
All
Primary Audience
Useful, interesting, informative
content
Looking For
Sharing text, photos, videos and
reaching a large audience
Best For
B2B, B2C, nonprofit
Used By
Top 5 social networks
Business
Primary Audience
Industry news, tips, solutions
Looking For
Sharing thought leadership
Best For
Mostly B2B
Used By
Top 5 social networks
Young adults
Primary Audience
News, brand updates, trends
Looking For
Sharing news, and original and
curated content
Best For
B2C, nonprofit
Used By
Top 5 social networks
Women, foodies, crafters
Primary Audience
Photos, videos, products, tips
Looking For
Sharing visual content for products,
how-to, e-books
Best For
B2C
Used By
Top 5 social networks
Google+
Men, students, software developers
Primary Audience
Links, photos, video, news, blog
posts
Looking For
Increasing your searchability and
expertise
Best For
B2B, B2C, nonprofit
Used By
Name Facebook LinkedIn Twitter Pinterest Google+
Primary
audienceAll Business Young adults
Women,
foodies,
crafters
Men,
students,
software
developers
Good for
what?
Sharing text,
photos,
video, links
Sharing
news,
product info,
testimonials
Sharing
news, text
updates,
links to info
Pinning
photos,
video,
graphics
Sharing text
updates,
links, photos,
video
Best for
what?
Sharing
engaging
content,
reaching a
large
audience
Thought
leadership
Sharing
original and
curated
content
Sharing
products,
how-to/tips,
e-books
Increasing
your
searchability
and
expertise
Why use social media? | Top 5 social networks |
What do I say? | Get started today
What do I say?
What do I say?
Get likes, shares, comments
Entertain, invite conversation, ask questions, images & video
50%
Be useful & informativeIndustry info, hints + tips,
curate content30%
About your businessCalls to action, not “buy now” 20%
What do I say?
What do I say?
50%Entertain, invite conversation,
ask questions, images & video
30%Industry info, hints & tips,
curate content
What do I say?
What do I say?
What do I say?
What do I say?
20%Calls to action,
not “buy now”
What do I say?
Content ideas
What’s new at your business/organization?
What did you do recently to help someone achieve success?
What advice have people been asking you for lately?
3 questions to ask
“What do I say?” exercise…
1What’s something you could share this week that’s entertaining and invites conversation (50%)?
2What’s something you could share this week that’sabout your industry, hints or tips, or is curated (30%)?
3What’s something you could share this weekabout your business but is not about “buy now” (20%)?
Why use social media? | Top 5 social networks |
What do I say? | Get started today
34
Start with Facebook
Get started today
Tip 1:
Page vs. profile
Facebook.com/pages/create
Fill out info
Add logo and cover photo
Create your page
Get started today
Tip 2:
Email marketing
In your store/office
Website
Events
Business cards
Tell people you’re there!
Get started today
Tip 3:
50% 30% 20% rule
Use the 3 questions
Ask your audience
Start posting
One week of Facebook posts
Friday
Time: noon
Fun fact!
Monday
Time: morning
Monday
motivation
quote
Tuesday
Time: noon
Did you
know?
OR
Check out
these tips
Wednesday
Time: morning
Fill in the
blank
Thursday
Time: afternoon
Having a
sale this
weekend!
Glass of wine(celebrate!)
Exercise: Now it’s your turn… fill this out
Friday
(Celebrate!)
Monday Tuesday Wednesday Thursday
Time: Time: Time: Time: Time:
Summary
Why?
The 5 social networks
Go do it
Join us for Part 2 of this session: You’re Social, Now What?
Halfmoon YogaHalfmoon Yoga
B•B•Q
© 2014
email survey promos events
www.TheURLdr.com
Value Package for Constant Contact
Today’s Webinar Special
Online Learning System $199
Custom Email Template $ 99
Email Audit $199
Package Value $497
$497 Package FREEwww.TheURLdr.com/offer
Plans start at $20/month | No Contract | 100% Money Back Guarantee
KimButler@TheURLdr.com facebook.com/theurldr @theurldr
theurldr.com/offer
Value Package for Constant Contact
Today’s Webinar Special
Online Learning System $199
Custom Email Template $ 99
Email Audit $199
Package Value $497
$497 Package FREEwww.TheURLdr.com/offer
Plans start at $20/month | No Contract | 100% Money Back Guarantee
KimButler@TheURLdr.com facebook.com/theurldr @theurldr
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