BACK TO

BASICS

By Vanessa Vakirtzi

There are OVER 4.5 million

Internet Users in Greece

Over 3 million of them, are active

Facebook users

Creating

apps that

will get

awards

Dealing with the

‘trend’ of social media

Finding the newest technology

Creating traffic, hitting Fan targets

Proving you are a social

media guru !

And relationships are formed through…

COMMUNICATION

CONVERSATION

Conversation is not about

numbers

Conversation is about

relationships

One to One offline conversations

Public And ‘Social’ Conversations

HOW WE INTERACT

HOW WE RECOMMEND

HOW WE SHARE

HOW WE ENGAGE

HOW WE COMMUNICATE

THIS CHANGES…

Social Media Conversation=

Word of mouth

SO WHAT ARE YOU WAITING FOR ?WE ARE WAITING FOR YOU TO TRIGGER US

WE ARE

WAITING TO

SHARE YOU TO

OUR FRIENDS

CONVERSATIONS

ARE HAPPENING

RIGHT NOW…

ENTER EXISTING

CONVERSATIONS

INFLUENCE

EXISTING

CONVERSATIONS

TRIGGER NEW

CONVERSATIONS

READY ?No..Youre still

missing something

ITS ABOUT LOVE

Why you need to love social

media…

IT IS NOT ABOUT

WHO SHOUTS THE

LOUDEST

It is not rocket science Or the Holy grail

…but its pretty close

It is NOT just another marketing tool

It kind of is ALL about Facebook…

It forces you to be better

And look further

Now you are ready for the

beginning of a beautiful friendship

What you need to know to

make it work

WHERE DO

YOU WANT

TO GO ?

DRIVE TO

STORE

RESEARCH TOOL

BRAND

MARKETING

ONLINE SALES

ESTABLISH

LEADERSHIP

PROMOTIONS

RECRUITMENT

CUSTOMER

SUPPORT

TRAFFIC TO

SITE/BLOG REPUTATION

MANAGEMENT

What do you have to offer ?

ADVICE

EDUCATION

EXPERTISE

A ‘CAUSE’

RELATED MESSAGE

YOURSELF

EVENTS /

OCCASIONS

RESOURCES ?

SELECT YOUR

CHANNELS

B2CPages for brands

B2B

Neighbourhood of your customers

Mechanisms are marketing toolsControllable yet intimateMEASURABLE

Networking and awareness

Generates leads and databases

It can be your only online property

Build

Sustain

Engage

Building a ‘fanbase’

Simple searchProvide incentive/reason why

Run some very targeted FB or Linked in Ads

Links from all other properties (on and offline)

Spread the word

Invite them into your conversation

And become a part of theirs

Contentis everything !

User your expertise

Be creative

Give content that interests them

Information about you

Link to other properties

Use your Human touch

Be visualAsk and listen

Engage in DIALOGUE

Create Applications

Create databases

Provide exclusives and incentives

User generated content

Keep it Going

Measure & Optimise

Know your brand

ambassadors

Promote Loyalty

And last but not least

Don’t forget to

Thank You

By Vanessa Vakirtzi