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Monica Wright, SEO & Social Media Manager at VONT | HMG Performance Web Marketing presents how basic social media marketing tactics can impact business. The presentation includes info on Twitter, Facebook, LinkedIn and more.
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Back to Basics: Social Media for Professional Growth
207.887-8333 x287 | www.hmgsearch.com
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• Founded in 2001.
• Maine-based with national and international clients.
• Full-service Search Engine Optimization (SEO), Paid Search (PPC), Link Building and Social Media.
• Client engagements range from training to SEO and PPC Set-ups to annual contracts with ongoing management, analysis and reporting.
Merged with VONT Web Marketing in 2009, adding web design, banner and email marketing.
hmg Overview
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Social Media & Search
The different contexts of search and social
Search:• Searcher has a question, conducts a search using a specific
query on a search engine.• The results are keyword matching web pages and ads.
Social:• Interactions and activity between like-minded people.• Recommendations, opinions, news, media are shared.• It’s about sharing content.
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Social Media & Search
How does social media affect search marketing?• Social media sites are blending with traditional sites in search
results.• People spend more time interacting with each other and share
and distribute what they find online.
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1. Name/Brand awareness and connection; Leadership positioning in your industry
2. Enhance relationships with current customers
3. Start and build relationships with prospects
4. Share and receive information quickly, easily
5. Build a circle of influence - establish contact with people previously out of reach
5 Reasons for Engagement
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Social Media & Search
Brands add
VALUE
When they are socially connected
Fun, Entertainment
(Games, Facebook
Apps)
Useful Tools (Widgets, Desktop Apps)
Shortcuts to Useful
Information (Mobile)
Transparent Conversations
(Customer Service)
The KEY to Social Media is CONTENT
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Social Media & Search
Get Socially Connected:
• Blogs with RSS feeds
• Picture galleries on Flickr, Photobucket
• Videos on YouTube, Mixx.com
• Expanded content on Wikipedia
• Expanded profiles on LinkedIn
• Business pages on Facebook
• User-generated content and ratings
• Micro-blogging on Twitter
• Social bookmarking on blog posts and web pages
• Geo-targeted advertising on social networking sites
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The Social Media Landscape
DiggDeli.cio.usTwitterFacebookLinkedInMySpacePlurkFriendFeedPing.fmNingStumbleUponYouTubeFlickrPhotobucketMixx
To name a few
We’re going to look at:•LinkedIn•Facebook•Twitter
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Professional networking:Build a network of colleagues, clients, vendors, etc.
•Give/receive recommendations
•Join or create groups – ask/respond to questions, participate in discussions
•Develop a Company profile
•Post job openings
•Ask/Answer Questions
•Stay top-of-mind: your activities get included in network updates
•Monitor Company presence in social media, etc.
•Feature your blog posts
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Microblogging:140 characters to say, post, announce, ask anything
•Follow people of interest – professionally, personally
•Follow organizations of interest – companies, news, etc.
•Develop a Following of people interested in your posts
•www.search.twitter.com
•TweetDeck or Seesmic Desktop
•#Hashtags
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Personal & BusinessPersonal pages and Business pages
•Develop a Company page
•“Fans” will see your updates on their home pages
•Start discussions, post events, etc.
•Feature your blog posts, tweets, etc.
•Create groups for your interest areas
•New added features include video, walls where fans can post comments, photos
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Reputation Management
Monitor Who Is Talking About You, Your Interests, Your Industry – And Respond When Appropriate
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Reputation Management
Monitor Who Is Talking About You – And Respond When Appropriate
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1. Offer value. Entertainment, expertise, connections, promotions, information…
2. Keep your posts transparent and straightforward – no pitches, please.
3. Learn as you go – The tools keep changing.
4. Don’t be afraid to dive in, just know that whatever you post is out there and can pop up in ways you may not have intended.
5. Don’t be shy – reach out, connect and keep updating.
5 Rules of Engagement
