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LSABootcamp.com
Welcome to B-Camp
• What is LSA?
• What are we trying to accomplish?
• Our agenda
• Some data about your peers
• How to get the most out of today
Overview
LSA stands for “local search association”
A trade association based in Michigan of 300+ members in 27 countries. Traditional and digital providers of advertising and marketing services and technology
Many work directly with local business owners
About LSA
SAN FRANCISCO (3.6) | DENVER (5.18)| DETROIT (6.1)| CHICAGO (8.16)
LSA Bootcamps 2016San Francisco March 6
What Are We Trying to Do?
Access to information/companiesPractical advice
Educational environment
Our Agenda• Elements of a Successful Digital Marketing Strategy• Making the Most of a Limited Marketing Budget• Digital Presence & SEO Fundamentals• Taking Control of Your Online Reputation• Email Marketing Best Practices• Mobile Marketing: What You Need to Know• Social Media Strategies for Time-Starved
Entrepreneurs• How to Build a Devoted Customer Base• Expert Q&A, Wrap Up and Giveaway Drawing Lunch + coffee breaks
Local Partners
Speakers
Totally in control, self-confident
Still finding your way OMG!
Which One Is You?
Multiple Screens…
Growing Number of ‘Channels’
66.6
7.2
2013 2014 2015
Source: Thrive Analytics, “Local Pulse Surveys”, June 2013, January 2014 & 2015.
Avg. number of media types currently used in marketing efforts
More Media Used Today
40%
37%
33%
21% Not Enough Time
Not Enough Knowledge or Expertise
Ad Budget Not Large Enough
Not Enough Resources to Hire Dedicated Personnel
Source: Thrive Analytics, “Local Pulse Survey” January 2015.
Biggest challenges with online/digital marketing
Challenges: Time, Expertise
Source: LSA survey of SMBs, October 2015
Working with 3rd Parties?(agency, consultant)
“How to rise above local competition”
“Building our social media base”
“Getting more clients”
“Having the time to do it”
“Having a clear ROI”
Source: LSA survey of SMBs, October 2015
Wish List
New Online Resource
MarketingBitz.com
marketingbitz.comMarketingBitz
MarketingBitz.com
• Engage: ask questions/challenge speakers
• Network: talk to each other
• Get business cards: follow up with people
• Stay for full day . . . and giveaway
• Keep in Touch: We’re here to help
To Get Most From Today
SurveyiPad Mini 4 Drawing
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