How to generate a second income from your expertise by creating an online course

WelcomeHow to generate a second income

from your expertise!with Johnny Beirne

8.11.16

Agenda:1. Why create an online course

2. What course to create

3. Course Structure

4. Course Content

5. Course Format

6. Equipment

7. Software

8. Learning Management System

9. Pricing

10.Marketing

Why?

“Time is not money,…..

….it’s much more precious”

We all have expertise that other people will pay for

“Exchanging time for money,…

….is the worst exchange rate in the world”

December - 20111 Day Workshop - €800

7 hour course

4 hour round trip

Diesel, Tired, Time Away

December - 2013

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€97 x 20 = €1940

4 hour round trip

Diesel, Tired, Time Away

7 hour course

WHAT COURSE TO CREATEWhat you know the most

What you’re known for the mostWhat will sell the most

Course Structure60 to 90 minutes duration20 – 30 x 3 min actionable videos (lectures)Plus cheat-sheets where applicable EXAMPLE – The 5 System• 5 Sections• Each Section has 5 lectures• Each lecture has 5 points • 5th Point is an example

EngagingEmpoweringEntertaining

Course ContentWelcome SectionInstructor IntroBenefits of this course including outcomesTreat it like a classroom courseEncourage feedback and questions

Course Curriculum SectionNext Steps

Course FormatAll on-camera videosAll off-camera videosCombination of on & off

On-camera Video

€35€99

€65€125

Off-camera Video

Learning Management System(LMS)

Teachable.com

€50 per 30 minutes1 hour course = €100

1.5 hour course = €150

MarketingDrip feed the course

contentFacebook, YouTube, Blog, Webinar, Free

Guides

Grow your email list

Market PlaceUdemy.com