Generate Income Using Facebook – Is This the Next Big Marketing Opportunity?

Clearly one of the big questions posed to internet marketers is this: “Is social media really the next big marketing opportunity?” In particular, many are asking the question of how to generate income using Facebook, specifically.

Generate Income Using Facebook – Is This the Next Big Marketing Opportunity?

Clearly one of the big questions posed to internet marketers is this: “Is social media really the next big marketing opportunity?” In particular, many are asking the question of how to generate income using Facebook, specifically.

In marketing circles, the revolution sparked by the internet was a bit of a Godsend. The internet offered marketers the opportunity to more accurately target consumers and indeed offer them on-demand and desired content like never before. The ability to determine content on a web page and distribute the most relevant advertising content was and still is a tremendous advantage and indeed a cost savings to advertisers.

Social media has taken this targeting to yet another level. It now offers the consumer the ability to customize entirely, based on his or her likes, the type of content they are exposed to or want to follow.

Social media has taken this targeting to yet another level. It now offers the consumer the ability to customize entirely, based on his or her likes, the type of content they are exposed to or want to follow.

Also, social media contains a “viral quality”, which means product information is spread word of mouth as much as it is through posted advertising.

Social media has taken this targeting to yet another level. It now offers the consumer the ability to customize entirely, based on his or her likes, the type of content they are exposed to or want to follow.

Also, social media contains a “viral quality”, which means product information is spread word of mouth as much as it is through posted advertising.

Enter Facebook At 500 million users and growing each and every day, Facebook is not only the number one visited social media site, but recently surpassed Google as the number one visited site , period. It is literally the biggest recent phenomenon seen on the internet.

A user interface that allows for quick communication and the ability to create fan pages and group pages very easily are some of the things that make Facebook extremely popular. Another important reason for its immense popularity is the wide variety of social applications that have been developed and made available to the Facebook user.

A user interface that allows for quick communication and the ability to create fan pages and group pages very easily are some of the things that make Facebook extremely popular. Another important reason for its immense popularity is the wide variety of social applications that have been developed and made available to the Facebook user.

So How Does Facebook’s Usability Affect a Marketer? Traditional marketing plans were constructed to be used based on demographics included within TV, radio, print media, and in more recent times, web sites.

A user interface that allows for quick communication and the ability to create fan pages and group pages very easily are some of the things that make Facebook extremely popular. Another important reason for its immense popularity is the wide variety of social applications that have been developed and made available to the Facebook user.

So How Does Facebook’s Usability Affect a Marketer? Traditional marketing plans were constructed to be used based on demographics included within TV, radio, print media, and in more recent times, web sites.

What Facebook offers is not only an array of avenues and advertising options, but can be surgical in the way your audience is targeted.

Advertising - The first opportunity, which is perhaps the most obvious one, is advertising on Facebook. The difference, however, is the fact that you can create your own advertisement in a matter of minutes and also specify the details of your target group in terms of demographics. This can be dialed in to demographic specifics such as gender, age, location, what is there favorite football team, etc….extremely targeted!

Advertising - The first opportunity, which is perhaps the most obvious one, is advertising on Facebook. The difference, however, is the fact that you can create your own advertisement in a matter of minutes and also specify the details of your target group in terms of demographics. This can be dialed in to demographic specifics such as gender, age, location, what is there favorite football team, etc….extremely targeted!

Fan Pages - Facebook allows every brand, as well as individual users, to create pages for their their own businesses. Large brands have also created their official pages on Facebook that have a huge, immediate fan following around the world. The fan page has immense ability to share first hand information about the brand and also to collect immediate feedback from your customers.

Branded Applications - Another effective method to engage a user toward your brand is by creating a Facebook application, or “app” as they have come to be known. This could be a game or a contest, with your own company’s branding coming across subtly through it.

Branded Applications - Another effective method to engage a user toward your brand is by creating a Facebook application, or “app” as they have come to be known. This could be a game or a contest, with your own company’s branding coming across subtly through it.

What makes Facebook most exciting is the way it allows you to target your communication sharply just to the customer segment you want to attract. It also provides analytics and page insights that give good feedback and the ability to measure accurately the activity and results of it. The options provided by Facebook can be creatively explored and used judiciously for bringing about maximum benefits to any brand.

These are just the highlights of the advantages Facebook offers to online marketers. To learn more specifically how to generate income using Facebook, you need to visit http://www.social-media-profits.info.

Tim Barnes, of Plank Marketing, is passionate about the internet and all that it has to offer. He often focuses on new and unique programs that are created and helps to review and uncover such items for those who seek them.