Upload
johnny-beirne
View
122
Download
4
Embed Size (px)
Citation preview
WelcomeHow to generate a second income
from your expertise!with Johnny Beirne
8.11.16
Agenda:1. Why create an online course
2. What course to create
3. Course Structure
4. Course Content
5. Course Format
6. Equipment
7. Software
8. Learning Management System
9. Pricing
10.Marketing
Why?
“Time is not money,…..
….it’s much more precious”
We all have expertise that other people will pay for
“Exchanging time for money,…
….is the worst exchange rate in the world”
December - 20111 Day Workshop - €800
7 hour course
4 hour round trip
Diesel, Tired, Time Away
December - 2013
ON
LIN
E CO
URS
E –
FACE
BOO
K M
ARKE
TIN
G
€97 x 20 = €1940
4 hour round trip
Diesel, Tired, Time Away
7 hour course
WHAT COURSE TO CREATEWhat you know the most
What you’re known for the mostWhat will sell the most
Course Structure60 to 90 minutes duration20 – 30 x 3 min actionable videos (lectures)Plus cheat-sheets where applicable EXAMPLE – The 5 System• 5 Sections• Each Section has 5 lectures• Each lecture has 5 points • 5th Point is an example
EngagingEmpoweringEntertaining
Course ContentWelcome SectionInstructor IntroBenefits of this course including outcomesTreat it like a classroom courseEncourage feedback and questions
Course Curriculum SectionNext Steps
Course FormatAll on-camera videosAll off-camera videosCombination of on & off
On-camera Video
€35€99
€65€125
Off-camera Video
Learning Management System(LMS)
Teachable.com
€50 per 30 minutes1 hour course = €100
1.5 hour course = €150
MarketingDrip feed the course
contentFacebook, YouTube, Blog, Webinar, Free
Guides
Grow your email list
Market PlaceUdemy.com