Drive Growth for Your Business with Bing Ads

1. comScore qSearch (custom), June 2014; The Yahoo Bing Network includes Microsoft and Yahoo sites in worldwide.2. comScore Plan Metrix, US, April 2014, custom measure created using comScore indices and duplication.

Drive growth for your business with Bing Ads

AudienceOur reach1

Yahoo Bing Network markets

Active in 35 markets

Yahoo Bing Network searchers (USA)

The AmericasUSACanadaMexicoArgentinaPeruColombiaVenezuelaChileBrazil

EuropeUKIrelandFranceGermanySpainItalyNetherlandsNorwayBelgiumFinlandSwedenDenmarkAustriaSwitzerland

*Bing (+partnerships) only

AsiaIndiaIndonesiaMalaysiaPhilippinesSingaporeTaiwanHong KongThailandVietnamAustralia*New Zealand*China*

153M5.6B

USA

174M0.17B

Southeast Asia

56M0.61B

Latin America

Unique searchersMonthly searches

114M1.5B

Europe

139M4.7B

Asia Pacific

553M13B

Worldwide

92M

10% share2.0B monthly searches

153M

29% share5.6B monthly searches

104M

19% share3.6B monthly searches

Buying power index

Our audience spends more1

Our audience

288160

100Average internetGoogleYahoo Bing Network

Attended college2

Female2

35+2

48%71%

52%72%

HH income >$75K USD2

Reach exclusive searchers not reached on Google

Automotive

Business & Finance

Telecom

Travel

Retail

Education

10M

21M

9M

16M

31M

16M

1. Microsoft Internal. 2. Mercent and Microsoft Joint Study, Q1 2014.

TargetingHone in on our audience: Be as global or local as your business requires

DMA targetingZipcode targetingRadius targeting

Target across the country

Target across the border

Target around the corner

Reach customers across devices

Reach customers at the right time

At home

Ad scheduling:Time of day15 mins increments

Day of week

And modify your bidding depending on the device (PC, tablet or mobile)

At work On the go

Ad formats that drive traffic and great performance

Performance

Location extensions

20% CTR1

Improved performanceCall extensions Sitelink extensions Product ads

29% CPC213% CTR110% CTR1