Touching Potential Customers

Touching Potential CustomersFor Transformational Outsourcing - Social Media Department

The rule is that you want to increase exposure and customer return rate by:

Finding them Having them find you Reminding them you are there Giving them a reason to visit/buy

www.transformationaloutsourcing.com 2

Giving them an incentive to recommend you to others

How Clients Gather Leads

Either through local/mobile search or through local/mobile advertising as well as offering promotions

Define campaign purpose Do you want people to call? Do you want customers to go to your shop? Do you just want leads so that you can them? Are you just building a list (SMS or Email)?

Traffic Sources

Remember that traffic represents real people – people who are potentially your customers.

Local Search (Google) Offline occurrences (print media) Purchased traffic (Google Ads, Admob) Social Media (Facebook/Foursquare)

Mobile Traffic Comes From…

Mobile Magnets

These are things that will illicit someone to do something.

Text and SMS

Set up a short code or mobile keyword with a reputable service (Example: BizM3) Make sure that you have all the capabilities you want (polls,

trivia, tracking, etc.) Most importantly, there must be a confirmation of opt in and

the ability to opt out- it’s the law!

Pick a mobile keyword that communicates the customer or their business name. Example: If customer’s name is John, use

keyword John123, or if it’s John’s Pizza, use JohnPizza123

Text and SMS

Use the keyword and short code on all promotions, web, business cards, or at the establishment itself – everywhere where people will actually see it.

Text and SMS

Use a coupon or something that will incentivize your customer to opt in. People will not opt in if all

you do is spam them. Keep in touch with your

customers with specials, coupons, and important information.

Text and SMS

Drive them to landing pages or to come in directly

Send out a promotion that expires within a few hours

This is immediate – 95% of all text messages get opened within minutes

What mediums can we use to promote mobile SMS campaigns?

Business cards Postcards Brochures TV and Radio Billboards

What mediums can we use to promote mobile SMS campaigns?

Print Ads (Magazines, Newspapers, Banners, Billboards)

Mobile Apps Websites

SMS Campaign Example

Text2Win contest, voting, polling, surveys, and trivia

SMS Campaign Example

Opt-in Campaign Setup

Set how long the campaign will run

Opt-in Campaign SetupKeyword and the number to send it

Opt-in confirmation

Confirm and ask ZIP code

Help message

Opt-out confirmation

List Broadcast Setup

Send message to people who have opted in to your marketing message

App Pushes

An “App push” pushes information to your phone, and it shows up like a text message would.

For instance, if someone were to write on your wall, if you had push notifications turn on, you'd get a notification on your phone saying "So and so has written on your wall"

Purchasing Traffic

AdMob has been bought by Google

It allows you to purchase traffic to see videos, push to apps, landing pages, and click-to-call

Can also target by phone, demographics, location

Purchasing Traffic

Set up and manage client newsletters and autoresponders

AWebber iContact Add this to offline, mobile,

and online promotions

Voice Blasts

Voice blasting is a modern communications technique that uses computer technology to send pre-recorded phone messages to hundreds or thousands of community members at once.

Push customers and potential customers to a recorded message either by1. Text them to click-a-call2. Set up click to voice recording advertisements on mobile3. Direct call to voice recordings

QR Codes

What can a QR Code do? Transfer information (name, address, phone number) Go to a website Map to a location Social Media friends Any communication Add graphics to it!

Where to use QR Codes? On advertisements On business cards On mobile advertising

QR Codes

Mobile Coupons

Types of Promotions

Be creative Use text, QR Codes, Mobile Coupons, mobile

ads Keep the conversation going Reward customers and reward them for

referring others and writing reviews Remember how immediate SMS is

Business slow-send a text and fill your business immediately

Advanced Strategies and a Sneaky Customer Retention Strategy

Tracking Phone Numbers Harder to leave, when the phone number belongs

to you. Easier to show statistics if you can show calls that

were made as a result of your efforts!

Tracking Numbers starting at

$1.00 a month Voice Broadcasting SMS (no bells and

whistles) Voice Messaging

(Hosted IVR)

The Local Social Mobile Connection!

Facebook Places

http://foursquare.com/business There are only two venue roles for a user:

Employee role can edit venue information, view analytics, activate and deactivate specials

Manager role has all the Employee capabilities and can add new specials and new employees.

Facebook Places

Business Name

Facebook Places

A Comment on Local Services

If you only offer: Google Places Reviews Citations

That and nothing else alone helps a business. If you add QR Codes, FourSquare, Mobile Ads, SMS, then your clients will do even better.

Keep in mind that you charge for each additional service above the basic listing.

Touching Potential Customers

Self Improvement

Reaching, Touching

GEOMARKETING Locate potential customers to increase sales performance

Touching sound

Customer Potential Maximization (CPM) - Wazir Potential Maximization_6-SINGLE PDF.… · Customer Potential Maximization (CPM) Through Digital Transformation ... of value to the customers

TOUCHING ARCHITECTURE

Using UPlanMe to Promote Your Events to 4,500,000 Potential Customers

Potential Smart Metering Issues for Ontario Residential Customers

Drive Potential Customers With Effective Mobile Marketing

Why Potential Customers Are Leaving Your Website?

GHOHomes,!Initial!Advice!To!Potential!“ONYOUR!LOT”!Customers!File:&OYL_InitalConsiderations.docx,&6/14/11& Page:&1of&2&! GHOHomes,!Initial!Advice!To!Potential!“ONYOUR!LOT”!Customers!

Know Your Potential Chinese Customers 2016

PENNSYLVANIA Market Profile September 2013. PENNSYLVANIA Market 20.9 Million Potential Customers Market Size: $21.7 Billion Potential Market

Your Amazon Listings Are Your Sales Pitch to Potential Customers

Copyright Infringement Online: Should you stop suing potential customers?

their reach to potential customers around the globe. …...their reach to potential customers around the globe. Each year, FAS endorses trade shows that will provide the best exposure

Responding to Inquiries from Potential Customers

A STUDY OF ATTITUDES OF POTENTIAL SENIOR CUSTOMERS …

White paper: an effective tool for persuading potential customers

Touching Lives Touching Lives

How to Reach Your Potential Customers