Drive Potential

Customers

With Effective

Mobile

Marketing

Carrying tablets (with ability to connect with Wi-Fi networks) and

Smartphones (with unlimited data plans), the new era of buyers

continue to experience as well as facilitate a major shift in the

shopping habits.

They now shop at any time, from any place in an a great deal

with more convenient manner than they would do using

desktops.

In a nutshell, customer conduct has changed significantly

and the credit for this is shared among brilliant gadgets and

platforms like Mobile search engines, Social Media and

Mobile Apps.

However, the real force which taps their customer potential is

called Mobile Marketing.

Why?

Mobile advertisers keenly tackle the power of mobile devices

and advertising strategies for every useful mobile destination.

To keep the purchasers associated the entire day along Mobile

Advertising helps the brand to be connected with their potential

customers.

Discover Mobile Marketing Influence Consumer Behaviour in

point of interest.

What Do the Figures Speak?

Process of Mobile Marketing Strategies

How it All Works?

CONTENTS:

What Do

the Figures

Speak?

Nearly 65% of the adults in USA now own Smartphone devices.

Ecommerce website claim to receive nearly 51% traffic from

mobile devices.

More than 60% of the consumers’ digital time is spent on

Mobile.

Mobile has effectively surpassed desktop in terms of internet

search.

And then there are popular buzz words like ‘mobile-only’ and

‘mobile-first’ making the rounds.

These are only clear flags that purchasers keep on expanding

their reliance on mobiles and Mobile Ads at different stages of

the buying process.

Process of

Mobile

Marketing

Strategies

The Mystery behind it are the Amazing Marketing

Strategies Are:

In-App Marketing: Mobile applications, particularly the gaming

applications, guarantee the most visible space to place and

promote mobile ads.

Mobile Search Ads: The desktop search ads hold greater

significance when refurbished into mobile search ads with

additional features like click-to-call.

SMS: Nearly 65% of mobile users confess to make mobile

purchase after receiving highly relevant ads via short message

services.

Multimedia Rich Ads: Mobile pictures and features ads have

quite recently begun making the buzz and have long way to

go.

QR Codes: With a tendency to make high interest, QR codes and

mobile tags don’t go unnoticed.

Location-based Ads: Reaching consumers when they are in or

around a store is the trendiest way to influence their buying

decisions.

Social Media Ads: Mobile social media sites and apps permit

seamless integration of ads, enhancing their visibility to the

consumers.

How It

All

Works?

By Creating Awareness: Mobile users get acquainted with

products and solutions accessible to address their issues by

acquiring data utilizing mobile internet.

By Facilitating Research: They don't have to wait for getting in

front of desktops to research about products, read reviews and

analyse prices. Presently the exploration is readily available at

fingertips.

With Correct Timing: Sending rebate offers and appealing deals

to buyers' mobiles when they are on move; on the way to

marketplaces; searching for stores in a particular area and so on.

With In-store Engaging: Once a shopper enters a store, QR

codes, promotional offers, in-app ads and different mediums

can be put to play to generate interests in minds of the

customers.

Promoting Post-purchase Behaviour: Allowing customers to

impart their experience and collecting feedback with others

using social media apps.

The consumer behaviour is extremely unpredictable and their

buying decisions are no easy to influence. In such a scenario, mobile

marketing continues to prove its competence over the traditional

marketing channels.

Future Of Mobile

Marketing Stats That

Grabs Customers

Attention:

http://bit.ly/1GKsJup

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