Touching Potential Customers

Touching Potential CustomersFor Transformational Outsourcing - Social Media Department

Touching Potential Customers

The rule is that you want to increase exposure and customer return rate by:

Finding them Having them find you Reminding them you are there Giving them a reason to visit/buy

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Giving them an incentive to recommend you to others

How Clients Gather Leads

Either through local/mobile search or through local/mobile advertising as well as offering promotions

Define campaign purpose Do you want people to call? Do you want customers to go to your shop? Do you just want leads so that you can them? Are you just building a list (SMS or Email)?


Traffic Sources

Remember that traffic represents real people – people who are potentially your customers.

Local Search (Google) Offline occurrences (print media) Purchased traffic (Google Ads, Admob) Social Media (Facebook/Foursquare)


Mobile Traffic Comes From…


Mobile Magnets


These are things that will illicit someone to do something.

Text and SMS


Set up a short code or mobile keyword with a reputable service (Example: BizM3) Make sure that you have all the capabilities you want (polls,

trivia, tracking, etc.) Most importantly, there must be a confirmation of opt in and

the ability to opt out- it’s the law!

Pick a mobile keyword that communicates the customer or their business name. Example: If customer’s name is John, use

keyword John123, or if it’s John’s Pizza, use JohnPizza123

Text and SMS


Use the keyword and short code on all promotions, web, business cards, or at the establishment itself – everywhere where people will actually see it.

Text and SMS


Use a coupon or something that will incentivize your customer to opt in. People will not opt in if all

you do is spam them. Keep in touch with your

customers with specials, coupons, and important information.

Text and SMS


Drive them to landing pages or to come in directly

Send out a promotion that expires within a few hours

This is immediate – 95% of all text messages get opened within minutes

What mediums can we use to promote mobile SMS campaigns?


Business cards Postcards Brochures TV and Radio Billboards

What mediums can we use to promote mobile SMS campaigns?


Print Ads (Magazines, Newspapers, Banners, Billboards)

Mobile Apps Websites

SMS Campaign Example


Text2Win contest, voting, polling, surveys, and trivia

SMS Campaign Example



Opt-in Campaign Setup

Set how long the campaign will run


Opt-in Campaign SetupKeyword and the number to send it

Opt-in confirmation

Confirm and ask ZIP code

Help message



Opt-out confirmation






List Broadcast Setup

Send message to people who have opted in to your marketing message


App Pushes

An “App push” pushes information to your phone, and it shows up like a text message would.

For instance, if someone were to write on your wall, if you had push notifications turn on, you'd get a notification on your phone saying "So and so has written on your wall"

Purchasing Traffic

AdMob has been bought by Google

It allows you to purchase traffic to see videos, push to apps, landing pages, and click-to-call

Can also target by phone, demographics, location


Purchasing Traffic


Purchasing Traffic


Purchasing Traffic


Purchasing Traffic


Email


Set up and manage client newsletters and autoresponders

AWebber iContact Add this to offline, mobile,

and online promotions

Voice Blasts


Voice blasting is a modern communications technique that uses computer technology to send pre-recorded phone messages to hundreds or thousands of community members at once.

Push customers and potential customers to a recorded message either by1. Text them to click-a-call2. Set up click to voice recording advertisements on mobile3. Direct call to voice recordings

QR Codes


What can a QR Code do? Transfer information (name, address, phone number) Go to a website Map to a location Social Media friends Any communication Add graphics to it!

Where to use QR Codes? On advertisements On business cards On mobile advertising

QR Codes



Mobile Coupons


Types of Promotions


Be creative Use text, QR Codes, Mobile Coupons, mobile

ads Keep the conversation going Reward customers and reward them for

referring others and writing reviews Remember how immediate SMS is

Business slow-send a text and fill your business immediately

Advanced Strategies and a Sneaky Customer Retention Strategy


Tracking Phone Numbers Harder to leave, when the phone number belongs

to you. Easier to show statistics if you can show calls that

were made as a result of your efforts!





Tracking Numbers starting at

$1.00 a month Voice Broadcasting SMS (no bells and

whistles) Voice Messaging

(Hosted IVR)

The Local Social Mobile Connection!


The Local Social Mobile Connection!


Facebook Places




http://foursquare.com/business There are only two venue roles for a user:

Employee role can edit venue information, view analytics, activate and deactivate specials

Manager role has all the Employee capabilities and can add new specials and new employees.

http://foursquare.com/business


Facebook Places


Business Name

Facebook Places


A Comment on Local Services


If you only offer: Google Places Reviews Citations

That and nothing else alone helps a business. If you add QR Codes, FourSquare, Mobile Ads, SMS, then your clients will do even better.

Keep in mind that you charge for each additional service above the basic listing.

Self Improvement

Touching Potential Customers