Top 10 Tips Presentation

Top Ten Tips on Credit Card Technology

PRESENTED BYDALE S. LASZIG

IN COOPERATION WITH CASTLES TECHNOLOGY CO.

AND PERFORMANCE TRAINING SYSTEMS

SKILLBUILDERS SERIES

FEBRUARY 2 , 2010

www.castech.com.tw

 Our core competence is to deliver continued innovation to

our customers worldwide.  

Castles Technology Co, Ltd, established in 1993 by

a visionary group of engineers, is a leading

manufacturer of Contactless Reader & EFTPOS

devices and peripherals. A winning combination of

point-of-sale industry knowledge and technical

expertise delivers value and distinction to

customers and strategic alliance partners around

the world.

In this book,

“You’ll find a history of the industry; how the bankcard system works; explanations about rates and fees, and overviews of existing and future products.”

-Marc J. Beauchamp

Welcome to Top Ten Tips on Credit Card Technology!

This presentation is based on my guest chapter in Marc Beauchamp’s book, “How to Survive and Thrive II in the Merchant Services Industry.” (2nd Ed.)

More information on the book and other helpful links will be shared at the end of the show.

Dale Laszig

1.Buy New

“Just say no” to old, non-compliant processing

technology. ”

Why Buy New?

Warranty

Compliance

Reliability

Performance

Enhanced communications and memory capability

Vega7000 Terminal

New Terminals offermerchants more choice:

• New Applications• Ethernet TCP/IP• Smart Cards• Dual-Comm• Contactless • Warranty • Security• Speed

2.Buy

Security

“Compliance is not optional anymore.”

All merchants must comply with Payment Card Industry Security Standards (PCI DSS)

Transmitting, processing and storing cardholder data

Self-Assessment Questionnaire

Fines and Penalties for Non-Compliance

For more information, visit: www.pcisecuritystandards.org

3.Buy

Value

“Not only are value-adds cost-effective and easy to use, they increase profits.”

ATMsChecksBill PaymentGift & LoyaltyID VerificationPrepaid CardsContactless SolutionsClaims & Eligibility Programs

4.Solve a

Problem

“Start by solving a simple problem.

Maybe their system isn’t appropriate for their business.”

Phone bill too high? Try countertop wireless, or Ethernet TCP/IP.

Receiving most of your payments away from the office? Consider a portable wireless payment device.

Are you mainly processing transactions over the phone or online? Look at the newest solutions for eCommerce using secure internet technology.

Do you operate more than one business? Multi-merchant applications will save time, money and counter space.

5.Multi-task

The best solutions give merchants

“a single access point to a variety of applications. ”

A few examples:

Gateway solutions enable merchants to view transactions in real-time from a variety of platforms.

Payment modules embedded in accounting software help merchants simultaneously invoice and process credit card payments.

Smart phones and netbooks paired with card readers give merchants a portable enterprise platform for their businesses.

6.Customize

Adding your logo to a payment form or gift card will

“advertise and build brand awareness.”

Used to be, everyone’s credit card processing looked the same.

No more!

Today there’s an array of affordable ways to optimize software and brand your processing system.

Ask your processor for details.

7.Invest in ServicesWhat other services does your credit card processor offer in addition to credit card processing?

Eligibility and Claims Processing

Prepaid Cards

Gift Cards

Loyalty Program

Integrated Solutions

Virtual Terminals

Mobile Solutions

eCommerce Solutions

8. Real-timeAccount Access

“track transaction activity in real-time . . .”

Who would benefit?

Merchants with more than one location

Merchants with more than one business

Merchants whose mobile workers accept payment at point of delivery

Merchants who need remote access to their accounts

Merchants who want fraud protection

Everyone!

The Many Benefits of Payment Gateways:

• Security

• Accessibility

• Consolidated Reporting

• Control Your Destiny and Processing Relationships

9.Buy

Protection

“Overnight replacements, automatic shipments of supplies, and other additional support services will give you peace of mind.”

Overnight Equipment Replacement

Automatic Shipments of Paper and Supplies

24 Hour Help Desk

Maintaining your PCI Compliance

Upgrade Programs and Trade-in Opportunities

10.Begin with

Basics

“build a payment system that is strong enough for today and scalable enough for tomorrow. ”

Don’t overload the

apple cart: Start with a

simple and basic

system, and add to it as

you grow and become

more comfortable.

Do your research,

interview companies,

and ask other business

owners for referrals.

For more information or to explore a career in merchant services, contact:

Performance Training SystemsHouston, Texas

(832) 642-1049 Telephone(509) 352-7523 Fax

Marc BeauchampTraining Directormarcb@surviveandthrive.biz

Whether you ‘re a merchant, new

agent or experienced payments

industry veteran,

Marc J. Beauchamp’s

“How to Survive and Thrive II in

the Merchant Services

Industry” (2nd Ed., 2009)

is your guide to the evolving

world of card payment

acceptance.

To order your copy, visit:

www.surviveandthrive.biz

Thank you!

Castles Technology:

Delivering innovationto our customers

worldwide.

Dale Laszig

VP Sales, Castles Technology

973-249-0332 Office973-249-0342 Fax973-930-0331 Mobile

Dale_Laszig@castech.com.tw

Castles Technology Co., Ltd2F, No. 205, Beishin Rd. Sec. 3, Hsin-Tien City, Taipei Hsien, Taiwan 231, R.O.C.Tel: +886-2-89131771 Fax: +886-2-89131772E-mail: dale_laszig@castech.com.tw Url: http://www.castech.com.tw