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Mogi Marketing was flattered to be able to present to the ACCA in Swansea about the use of Facebook as a marketing tool for accountants. The presentation (which you can see here in full) looked at reasons to use Facebook, some of the features available, popular misconceptions and some top tips. It also too a brief look at what some of the big accountancy firms are doing on Facebook. You can read more about this on the Mogi Marketing blog by clicking here: http://mogimarketing.tumblr.com/post/36587134012/acca-presentation-facebook-top-tips
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Top Tips for using Facebook and other Social Media Platforms for your Business
ByRobert Court, Mogi Marketing
Mogi Marketing - ACCA - Swansea - 23, November 2012
#ACCAFacebookOr @mogimarketing
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• Presenter profile• Why Facebook (Even for Accountants!)?• The ‘other’ social media sites
Mogi Marketing - ACCA - Swansea - 23, November 2012
Introduction
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Profiles:
Mogi Marketing - ACCA - Swansea - 23, November 2012
Facebook Profiles or Pages? The important differences.
• Not compliant with Facebook’s rules• No ability to extent the functionality (Apps)• Limited to 5000 Fans
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Pages:
Mogi Marketing - ACCA - Swansea - 23, November 2012
Facebook Profiles or Pages? The important differences.
• Ability to investigate visitor types and numbers• Ability to create FB Apps• Unlimited Fan numbers• Compliant with Facebook• Customisable URL• Ability to use other features such as ‘Offers’• Ability to interact with others as your brand (not you)
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Facebook – The Basics
1. Protecting your brand online
Mogi Marketing - ACCA - Swansea - 23, November 2012
5 good reasons to use Facebook as a business
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Facebook – The Basics
1. test2. Adding an important SEO ‘hit’
3. Your employees are probably on Facebook and they should be your best WOM referrers
4. Advertising
5. Apps – This is my favourite bit of Facebook.
Mogi Marketing - ACCA - Swansea - 23, November 2012
5 good reasons to use Facebook as a business
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The Grandma Example
Your business needs to be wherever your target audience is...
Mogi Marketing - ACCA - Swansea - 23, November 2012
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Popular objections
Mogi Marketing - ACCA - Swansea - 23, November 2012
“I don’t know what to say”
“My customers aren’t online / Don’t use Facebook”
“I don’t have the time”
“I don’t want people saying anything negative”
“Facebook is for kids chatting about stuff”
“I don’t care what people had for dinner or what their snotty child has done today!”
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Facebook Tips for your business• Branding and Keywords• Get Stuck in!• Use lots of links• The idea of Master Channels• Variety of Content• Competitions and offers (Facebook Apps and uses)• Recruitment• Customer Service• Making a ‘social’ database (build your audience for that day when
you need people to notice you)• Writing a communications strategy (where to post, what and
when!) Ask me after if you would like an example
Mogi Marketing - ACCA - Swansea - 23, November 2012
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Facebook Tips for your business – Master Channels
MasterChannel
Mogi Marketing - ACCA - Swansea - 23, November 2012
POST – FB / G+
PICTURES
BLOG
r most this will be your website but you need to ensure that the content is as engaging as possible and normally a website is a ‘shop front’ where people can buy your service. Just constants posting comments on social media sites about your
VIDEO (YT / Vimeo)
BLOG
r most this will be your website but you need to ensure that the content is as engaging as possible and normally a website is a ‘shop front’ where people can buy your service. Just constants posting comments on social media sites about your
PICTURES(Flickr/Pinterest)
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Facebook Tips for your business – Master Channels
MasterChannel
Mogi Marketing - ACCA - Swansea - 23, November 2012
VIDEO (YT / Vimeo)
BLOG
r most this will be your website but you need to ensure that the content is as engaging as possible and normally a website is a ‘shop front’ where people can buy your service. Just constants posting comments on social media sites about your
POST – FB / G+
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Facebook Tips for your business – Facebook Apps
“Facebook Apps are extensions to the functionality of a normal Facebook Page built and hosted outside of Facebook but with the ability to use of
many of Facebook’s features”
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Facebook Tips for your business – Recruiting
Facebook and social media in general is excellent for finding
new staff
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Facebook Tips for your business – cont...
• Customer Service• Making a ‘social’ database (build your
audience for that day when you need people to notice you)
• Writing a communications strategy (where to post, what and when!) Ask me after if you would like an example
Mogi Marketing - ACCA - Swansea - 23, November 2012
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What other social media sites could I be using and why?
• Google Plus• Twitter• YouTube/Vimeo• Pinterest?• Social blogging (Tumblr? Posterous?)• Social Bookmarking (Reddit, Stumbled Upon)• Slideshare
Mogi Marketing - ACCA - Swansea - 23, November 2012
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What other social media sites could I be using and why?
Twitter for building relationships• Retweet! Share something you like and others will like you more for it• Ask questions – sounds simple but if you ask things of people who you want to
know more about • Answer questions• Recommend others – they’ll likely do the same (‘Give first and build relationships’)• Look at the trending topics to get an idea of what is popular (maybe include
some...)• Monitor keywords• When you meet someone add them to your Twitter• Follow Friday = #ff• An 80/20 split of conversational and corporate• Build a reputation as the source of info... Mazuma have gone down the route of
using #taxdeductiblethings
Mogi Marketing - ACCA - Swansea - 23, November 2012
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What other social media sites could I be using and why? – Cont...
• YouTube/Vimeo• Pinterest?• Social blogging (Tumblr? Posterous?)• Social Bookmarking (Reddit, Stumbled Upon)• Slideshare
Mogi Marketing - ACCA - Swansea - 23, November 2012
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What are the big boys doing?• Deloitte – (Great Careers page within the main page)
http://www.facebook.com/deloitte?fref=ts• PWC – Really making the most of FB except apps:
http://www.facebook.com/pwcfanpage• KPMG – Top result a community page from Wikipedia:
http://www.facebook.com/search/results.php?q=KPMG&init=quick&tas=0.06514689442701638
• Ernst &Young - http://www.facebook.com/pages/Ernst-Young/109575439061060 (community page) OR http://www.facebook.com/ernstandyoungcareers (top page by fans)
• Grant Thornton UK - http://www.facebook.com/GrantThorntonUKLLP
Mogi Marketing - ACCA - Swansea - 23, November 2012
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Mr Splashy Pants
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Questions?
You can tweet questions too using #ACCAFacebook
Or @mogimarketing
Mogi Marketing - ACCA - Swansea - 23, November 2012
