thinkspace Twitter 101 Workshop

TWITTER 101 WORKSHOP

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What you’ll be learning today

1. Get your Twitter account started

2. Understand what people say on Twitter

3. Understand how others have used Twitter

4. Integrate Twitter with current activities

5. Utilize tools to enhance your Twitter experience

What’s all the fuss about

• Go to a party, talk about Twitter. Have a blog? Talk about Twitter. Use Twitter? Talk about Twitter.

Background: Web 1.0

Image Source: http://www.rude.no/blog/uploaded_images/web20flickrlogos-731766.jpg

Web 2.0

linking people… people sharing… collaborating.

Image Source: http://ariellah.files.wordpress.com/2009/02/web20-brands-and-logo.jpg

• Definition: a social networking and micro-blogging service that allows you answer the question, "What are you doing?" by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers.”

What is Twitter?

A nice halfway point

is not a walled garden.

Less personal than

More chatty than

The Growth of Twitter

3x Increase!

Trending News

• Google is no longer the place to look for trending news. http://google.com/trends

• Twitter is the place to hear about what people are really talking about.

• Search tools:

– http://search.twitter.com

– http://twazzup.com

BASICS

Twitter Profile

Brand your company

TERMINOLOGY

Twitter Terminology

• Jargon:• Tweets= 140-character updates on Twitter

• Follower = A user interested in your updates

• Symbols:• @ = public conversations

• # = adding a tag to a tweet

• RT = retweeting is sharing tweets with others

• d = direct messages are similar to e-mails

Terminology: Examples

Twitter Search by Location

• Use: Twitterholic.com

• Follow active people like @realtordan62 in your community

• http://twitterholic.com/top100/followers/bylocation/Sammamish,+WA/

Value of Twitter

• Trust

• Visibility

• Relevance

• Relationships

• Social capital

• Community

• Ideas

• SEO

• Sales

• Research

• Marketing

• Networking

• Customer service

• Traffic

• News

Signal versus Noise

Influence (was)

Attracting attention to yourself

Influence (is)

Providing attention and value to others

Value: Traffic

Website traffic up 500% over daily

average

Value: Lead Generator

Case Study: Breathable Glass

Use TweetBeep.com to get alerts for

keywords

Case Study: Breathable Glass

1. Username: Eisch; BreathableWineGlass; MercerImports; CathyMercer and use a real photo of yourself.

2. Use a tool to search people’s bio’s: www.tweepsearch.com

3. Search for: wine, love wine, wine lover, ceo, entrepreneur

4. Follow those people

5. Find someone w/ huge following: twitter.com/MustLoveWine

6. Tweet: wines that you like to drink; “Amazing! Just opened up a bottle of Chateau Lafite 1787 check out my tasting notes: www.mercerimports.com/blog...”

7. Other things to Tweet about: Customer testimonials, events, specials or promotions, handle customer service via Twitter.

What to Tweet About

• What are you doing?

INTEGRATION

Integrating Twitter with Life

• Cell phone:– Connect it with your text

messaging

– Use 3rd party applications to tweet

• Blogging:– Use Twitterfeed.com to

push your blogs to Twitter automatically

• Facebook– Connect your tweets with

your Facebook Status using the Twitter Application

TOOLS

Twitter Clients

• Twhirl: http://www.twhirl.org

• Twitterific: http://iconfactory.com/software/twitterrific

• Tweetie: http://www.atebits.com/tweetie-mac/

• Tweetdeck: http://www.tweetdeck.com/beta/

• TinyURL: http://tinyurl.com

• Bit.ly: http://bit.ly

• Twi.bz: http://twi.bz

• Tr.im: http://tr.im

• Digg.com: http://digg.com

URL Shorteners

Twitter Tools

http://friendorfollow.com/

This is a great tool to find out who you are following that is not following you back and who is following

you that you are not following.

http://tweetbeep.com/

Track what people are saying about your company, you, or keywords.

http://www.tweetlater.com/

Schedule your tweets to be posted later.

Closing Quote

“Market capital now flows from

having high social capital”

- Tara Hunt

Question?peter@thinkspace.comTwitter: @thinkspace

Social Media Intelligence ExpertsSteve Broback @sbrobackJason Preston @jasonp107

Dave SchappellCEO of TeachStreet

@daveschappell