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The slides from the presentation on June 16, 2009.
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TWITTER 101 WORKSHOP
Brought to you by:
What you’ll be learning today
1. Get your Twitter account started
2. Understand what people say on Twitter
3. Understand how others have used Twitter
4. Integrate Twitter with current activities
5. Utilize tools to enhance your Twitter experience
What’s all the fuss about
• Go to a party, talk about Twitter. Have a blog? Talk about Twitter. Use Twitter? Talk about Twitter.
Background: Web 1.0
Image Source: http://www.rude.no/blog/uploaded_images/web20flickrlogos-731766.jpg
Web 2.0
linking people… people sharing… collaborating.
Image Source: http://ariellah.files.wordpress.com/2009/02/web20-brands-and-logo.jpg
• Definition: a social networking and micro-blogging service that allows you answer the question, "What are you doing?" by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers.”
What is Twitter?
A nice halfway point
is not a walled garden.
Less personal than
More chatty than
The Growth of Twitter
3x Increase!
Trending News
• Google is no longer the place to look for trending news. http://google.com/trends
• Twitter is the place to hear about what people are really talking about.
• Search tools:
– http://search.twitter.com
– http://twazzup.com
BASICS
Twitter Profile
Brand your company
TERMINOLOGY
Twitter Terminology
• Jargon:• Tweets= 140-character updates on Twitter
• Follower = A user interested in your updates
• Symbols:• @ = public conversations
• # = adding a tag to a tweet
• RT = retweeting is sharing tweets with others
• d = direct messages are similar to e-mails
Terminology: Examples
Twitter Search by Location
• Use: Twitterholic.com
• Follow active people like @realtordan62 in your community
• http://twitterholic.com/top100/followers/bylocation/Sammamish,+WA/
Value of Twitter
• Trust
• Visibility
• Relevance
• Relationships
• Social capital
• Community
• Ideas
• SEO
• Sales
• Research
• Marketing
• Networking
• Customer service
• Traffic
• News
Signal versus Noise
Influence (was)
Attracting attention to yourself
Influence (is)
Providing attention and value to others
Value: Traffic
Website traffic up 500% over daily
average
Value: Lead Generator
Case Study: Breathable Glass
Use TweetBeep.com to get alerts for
keywords
Case Study: Breathable Glass
1. Username: Eisch; BreathableWineGlass; MercerImports; CathyMercer and use a real photo of yourself.
2. Use a tool to search people’s bio’s: www.tweepsearch.com
3. Search for: wine, love wine, wine lover, ceo, entrepreneur
4. Follow those people
5. Find someone w/ huge following: twitter.com/MustLoveWine
6. Tweet: wines that you like to drink; “Amazing! Just opened up a bottle of Chateau Lafite 1787 check out my tasting notes: www.mercerimports.com/blog...”
7. Other things to Tweet about: Customer testimonials, events, specials or promotions, handle customer service via Twitter.
What to Tweet About
• What are you doing?
INTEGRATION
Integrating Twitter with Life
• Cell phone:– Connect it with your text
messaging
– Use 3rd party applications to tweet
• Blogging:– Use Twitterfeed.com to
push your blogs to Twitter automatically
• Facebook– Connect your tweets with
your Facebook Status using the Twitter Application
TOOLS
Twitter Clients
• Twhirl: http://www.twhirl.org
• Twitterific: http://iconfactory.com/software/twitterrific
• Tweetie: http://www.atebits.com/tweetie-mac/
• Tweetdeck: http://www.tweetdeck.com/beta/
• TinyURL: http://tinyurl.com
• Bit.ly: http://bit.ly
• Twi.bz: http://twi.bz
• Tr.im: http://tr.im
• Digg.com: http://digg.com
URL Shorteners
Twitter Tools
http://friendorfollow.com/
This is a great tool to find out who you are following that is not following you back and who is following
you that you are not following.
http://tweetbeep.com/
Track what people are saying about your company, you, or keywords.
http://www.tweetlater.com/
Schedule your tweets to be posted later.
Closing Quote
“Market capital now flows from
having high social capital”
- Tara Hunt
[email protected]: @thinkspace
Social Media Intelligence ExpertsSteve Broback @sbrobackJason Preston @jasonp107
Dave SchappellCEO of TeachStreet
@daveschappell
