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HARNESSING SOCIAL MEDIA
For Thought Leadership,
Networking, And Job Searching
PRESENTED BY:
Sasha Grinshpun
Executive Coach + Career Architect
Founder of sasha360.com
Meet the Speaker
SASHA GRINSHPUN
Executive Coach
Career Architect
Founder of sasha360 Coaching for 15+ years
3000+ clients
Co-founded HBS Career Teams
Featured on NPR, Washington Post
Clients include HBS, Yale, MIT, Stanford, Google, Yahoo, SurveyMonkey, aFinancial Executives International
© 2015 Sasha Grinshpun. All rights reserved.
Connecting the Dots
© 2015 Sasha Grinshpun. All rights reserved.
привет!Hi!
Salut!
Hola!
Oi!
לום ש
سالم
你好!
Harnessing Social Media
Key Questions
How influential am I on social media?
How do I master the fundamentals?
Where should I invest my time?
How should I post and engage?
Graphic: http://www.forbes.com/sites/steveolenski/2014/11/22/how-to-market-a-franchise-using-social-media/
© 2015 Sasha Grinshpun. All rights reserved.
Our Approach For Today: 80/20 rule
© 2015 Sasha Grinshpun. All rights reserved.
What is the Job of Social Media?
© 2015 Sasha Grinshpun. All rights reserved.
“The job of social media is to:
facilitate human connection,
encourage an OPEN mindset, and
drive personal brand.”
Where To Begin?
Graphic: http://www.forbes.com/sites/steveolenski/2014/11/22/how-to-market-a-franchise-using-social-media/
© 2015 Sasha Grinshpun. All rights reserved.
Audit Yourself
Graphic credit: http://www.forbes.com/sites/steveolenski/2014/11/22/how-to-market-a-franchise-using-social-media/
© 2015 Sasha Grinshpun. All rights reserved.
Social Media Audit
Evolution of Influence
© 2015 Sasha Grinshpun. All rights reserved.
Social Media Audit
© 2015 Sasha Grinshpun. All rights reserved.
When you speak,
does the world listen?
MEASURE IMPROVE
Gain control over your
Google results
Score
Ranks your
social media influence
Aim for a score of 50+
Influencers get noticed
Graphic: http://websuccessteam.com/WSTblog/2014/03/klout-score-cares/
© 2015 Sasha Grinshpun. All rights reserved.
Report Card
Focuses on Google results
Allows you to signal
“Positive”, “Negative”, or
“Not Me”
Provides ways to boost or
bury your Google search
results
© 2015 Sasha Grinshpun. All rights reserved.
How Influential Am I?
© 2015 Sasha Grinshpun. All rights reserved.
Social Media Audit
Social Media Fundamentals
© 2015 Sasha Grinshpun. All rights reserved.
you
Domain Name
sashagrinshpun.com
sasha360.com
Website
SEO optimized
Recommend Wordpress
@ Your Handle
sasha360
sasha360
sashagrinshpun
Headshot
sashagrinshpun.com
Where To Invest Your Time?
© 2015 Sasha Grinshpun. All rights reserved.
Where To Invest Your Time
© 2015 Sasha Grinshpun. All rights reserved.
1
2
3
Slideshare
Twitter Google+
VimeoWordpress
15
minutes
per day
Social Media Dashboard
© 2015 Sasha Grinshpun. All rights reserved.
What To Post? Law of Thirds
© 2015 Sasha Grinshpun. All rights reserved.
conversepromoteshare
Curated
Industry news
Zeitgeist
Tips
Press mentions
Conferences
Product / services
Own content, e.g.
blog posts, photos,
video, infographics,
Engage
React
Comment
POV
What To Post? Help (Don’t Sell)
Source: LinkedIn: Three Types of Thought Leadership - https://goo.gl/XWSis6
© 2015 Sasha Grinshpun. All rights reserved.
“Establish yourself as an authority
by helping, not selling.”
“Don’t just rehash what’s being said—
recalibrate people’s thinking with a fresh perspective.”
“Build relationships with your audience and
become a trusted advisor with relevant content.”
What To Post? OPEN Mindset
Source: A World Gone Social: How Companies Must Adapt to Survive by Ted Coiné and Mark Babbitt (2014)
© 2015 Sasha Grinshpun. All rights reserved.
OPEN Mindset
Ordinary People, Extraordinary Network
To help you answer any question or
solve any problem you might face,
which would you rather have at your disposal?
The top expert in that field
One thousand completely
ordinary people
chosen at random
LinkedIn: Great Profiles
© 2015 Sasha Grinshpun. All rights reserved.
Facebook: Great Pages
© 2015 Sasha Grinshpun. All rights reserved.
Twitter: Great Feeds
© 2015 Sasha Grinshpun. All rights reserved.
Twitter: The $1.4B Tweet
© 2015 Sasha Grinshpun. All rights reserved.
Ask a Dozen Different People…
Summary Checklist
© 2015 Sasha Grinshpun. All rights reserved.
Social Media Audit
Basics
Focus
Handle
conversepromoteshare
Photo
Dashboard LinkedIn Law of Thirds
Website Domain Name
Klout Score BrandYourself Report Card
Additional Resources
Social Media Launch Plan : : : Checklist
How to Improve Your Klout Score
How to Improve Your Google Results
Guide to Executive LinkedIn Profiles
HBS Webinar on LinkedIn (HBS Webinar)
HBS Alumni Share How They Use Social Media (Storify)
The 7 Attributes of CEOs Who Get Social Media (HBR)
© 2015 Sasha Grinshpun. All rights reserved.
For questions + info:
www.sasha360.com
Continuing the Dialogue
© 2015 Sasha Grinshpun. All rights reserved.
Questions Connect
Post questions anytime
Facebook Slideshare
Twitter Google+ Vimeo
@sasha360
@HBSAlumni
Quora
#goodluck
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