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HARNESSING SOCIAL MEDIA For Thought Leadership, Networking, And Job Searching PRESENTED BY: Sasha Grinshpun Executive Coach + Career Architect Founder of sasha360.com

Social Media for Thought Leadership, Job Searching and Networking

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Page 1: Social Media for Thought Leadership, Job Searching and Networking

HARNESSING SOCIAL MEDIA

For Thought Leadership,

Networking, And Job Searching

PRESENTED BY:

Sasha Grinshpun

Executive Coach + Career Architect

Founder of sasha360.com

Page 2: Social Media for Thought Leadership, Job Searching and Networking

Meet the Speaker

SASHA GRINSHPUN

Executive Coach

Career Architect

Founder of sasha360 Coaching for 15+ years

3000+ clients

Co-founded HBS Career Teams

Featured on NPR, Washington Post

Clients include HBS, Yale, MIT, Stanford, Google, Yahoo, SurveyMonkey, aFinancial Executives International

© 2015 Sasha Grinshpun. All rights reserved.

Page 3: Social Media for Thought Leadership, Job Searching and Networking

Connecting the Dots

© 2015 Sasha Grinshpun. All rights reserved.

привет!Hi!

Salut!

Hola!

Oi!

לום ש

سالم

你好!

Page 4: Social Media for Thought Leadership, Job Searching and Networking

Harnessing Social Media

Key Questions

How influential am I on social media?

How do I master the fundamentals?

Where should I invest my time?

How should I post and engage?

Graphic: http://www.forbes.com/sites/steveolenski/2014/11/22/how-to-market-a-franchise-using-social-media/

© 2015 Sasha Grinshpun. All rights reserved.

Page 5: Social Media for Thought Leadership, Job Searching and Networking

Our Approach For Today: 80/20 rule

© 2015 Sasha Grinshpun. All rights reserved.

Page 6: Social Media for Thought Leadership, Job Searching and Networking

What is the Job of Social Media?

© 2015 Sasha Grinshpun. All rights reserved.

“The job of social media is to:

facilitate human connection,

encourage an OPEN mindset, and

drive personal brand.”

Page 7: Social Media for Thought Leadership, Job Searching and Networking

Where To Begin?

Graphic: http://www.forbes.com/sites/steveolenski/2014/11/22/how-to-market-a-franchise-using-social-media/

© 2015 Sasha Grinshpun. All rights reserved.

Page 8: Social Media for Thought Leadership, Job Searching and Networking

Audit Yourself

Graphic credit: http://www.forbes.com/sites/steveolenski/2014/11/22/how-to-market-a-franchise-using-social-media/

© 2015 Sasha Grinshpun. All rights reserved.

Social Media Audit

Page 9: Social Media for Thought Leadership, Job Searching and Networking

Evolution of Influence

© 2015 Sasha Grinshpun. All rights reserved.

Page 10: Social Media for Thought Leadership, Job Searching and Networking

Social Media Audit

© 2015 Sasha Grinshpun. All rights reserved.

When you speak,

does the world listen?

MEASURE IMPROVE

Gain control over your

Google results

Page 11: Social Media for Thought Leadership, Job Searching and Networking

Score

Ranks your

social media influence

Aim for a score of 50+

Influencers get noticed

Graphic: http://websuccessteam.com/WSTblog/2014/03/klout-score-cares/

© 2015 Sasha Grinshpun. All rights reserved.

Page 12: Social Media for Thought Leadership, Job Searching and Networking

Report Card

Focuses on Google results

Allows you to signal

“Positive”, “Negative”, or

“Not Me”

Provides ways to boost or

bury your Google search

results

© 2015 Sasha Grinshpun. All rights reserved.

Page 13: Social Media for Thought Leadership, Job Searching and Networking

How Influential Am I?

© 2015 Sasha Grinshpun. All rights reserved.

Social Media Audit

Page 14: Social Media for Thought Leadership, Job Searching and Networking

Social Media Fundamentals

© 2015 Sasha Grinshpun. All rights reserved.

you

Domain Name

sashagrinshpun.com

sasha360.com

Website

SEO optimized

Recommend Wordpress

@ Your Handle

sasha360

sasha360

sashagrinshpun

Headshot

sashagrinshpun.com

Page 15: Social Media for Thought Leadership, Job Searching and Networking

Where To Invest Your Time?

© 2015 Sasha Grinshpun. All rights reserved.

Page 17: Social Media for Thought Leadership, Job Searching and Networking

Social Media Dashboard

© 2015 Sasha Grinshpun. All rights reserved.

Page 18: Social Media for Thought Leadership, Job Searching and Networking

What To Post? Law of Thirds

© 2015 Sasha Grinshpun. All rights reserved.

conversepromoteshare

Curated

Industry news

Zeitgeist

Tips

Press mentions

Conferences

Product / services

Own content, e.g.

blog posts, photos,

video, infographics,

Engage

React

Comment

POV

Page 19: Social Media for Thought Leadership, Job Searching and Networking

What To Post? Help (Don’t Sell)

Source: LinkedIn: Three Types of Thought Leadership - https://goo.gl/XWSis6

© 2015 Sasha Grinshpun. All rights reserved.

“Establish yourself as an authority

by helping, not selling.”

“Don’t just rehash what’s being said—

recalibrate people’s thinking with a fresh perspective.”

“Build relationships with your audience and

become a trusted advisor with relevant content.”

Page 20: Social Media for Thought Leadership, Job Searching and Networking

What To Post? OPEN Mindset

Source: A World Gone Social: How Companies Must Adapt to Survive by Ted Coiné and Mark Babbitt (2014)

© 2015 Sasha Grinshpun. All rights reserved.

OPEN Mindset

Ordinary People, Extraordinary Network

To help you answer any question or

solve any problem you might face,

which would you rather have at your disposal?

The top expert in that field

One thousand completely

ordinary people

chosen at random

Page 21: Social Media for Thought Leadership, Job Searching and Networking

LinkedIn: Great Profiles

© 2015 Sasha Grinshpun. All rights reserved.

Page 22: Social Media for Thought Leadership, Job Searching and Networking

Facebook: Great Pages

© 2015 Sasha Grinshpun. All rights reserved.

Page 23: Social Media for Thought Leadership, Job Searching and Networking

Twitter: Great Feeds

© 2015 Sasha Grinshpun. All rights reserved.

Page 24: Social Media for Thought Leadership, Job Searching and Networking

Twitter: The $1.4B Tweet

© 2015 Sasha Grinshpun. All rights reserved.

Page 25: Social Media for Thought Leadership, Job Searching and Networking

Ask a Dozen Different People…

Page 26: Social Media for Thought Leadership, Job Searching and Networking

Summary Checklist

© 2015 Sasha Grinshpun. All rights reserved.

Social Media Audit

Basics

Focus

Handle

conversepromoteshare

Photo

Dashboard LinkedIn Law of Thirds

Website Domain Name

Klout Score BrandYourself Report Card

Page 27: Social Media for Thought Leadership, Job Searching and Networking

Additional Resources

Social Media Launch Plan : : : Checklist

How to Improve Your Klout Score

How to Improve Your Google Results

Guide to Executive LinkedIn Profiles

HBS Webinar on LinkedIn (HBS Webinar)

HBS Alumni Share How They Use Social Media (Storify)

The 7 Attributes of CEOs Who Get Social Media (HBR)

© 2015 Sasha Grinshpun. All rights reserved.

For questions + info:

www.sasha360.com

Page 29: Social Media for Thought Leadership, Job Searching and Networking

#goodluck