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This is the original presentation on "Marketing on Linkedin" originally given at SES Toronto in 2007. You can also see the original blog post here although due to a site upgrade some of the original comments have been lost http://www.nonlinearcreations.com/blog/index.php/2007/06/26/effective-marketing-on-linkedin/
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VISIT US AT: WWW.NONLINEAR.CA
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Marketing on LinkedInSearch Engine Strategies, TorontoJune 13th, 2007
Helen M. OverlandSenior SEM Specialist
Wednesday, June 13th, 2007
VISIT US AT: WWW.NONLINEAR.CA
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, June 13th, 2007
VISIT US AT: WWW.NONLINEAR.CA
agenda for today’s discussion
» Part 1: An Introduction to NLC
» Part 2: An Overview of LinkedIn
» Part 3: Marketing Strategies on LinkedIn
» Part 4: Case Study
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, June 13th, 2007
VISIT US AT: WWW.NONLINEAR.CA
about non-linear creations
» Founded in 1995» NLC is an e-business integrator that consistently delivers
mission critical, technically challenging projects under tighttimelines.
» More than 750 completed projects» Offices in Toronto and Ottawa » 50+ full-time specialists » Privately held company, profitable & stable
• CMS practice area established in 2000• Enterprise Search practice area established 2002• SEM practice area established 2004• Microsoft Solutions Group established 2006
TECHNOLOGY PARTNERS
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, June 13th, 2007
VISIT US AT: WWW.NONLINEAR.CA
a sample of our clients
RETAIL MEDIA NGO’S LEGALTECHNOLOGY
FINANCIAL
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, June 13th, 2007
VISIT US AT: WWW.NONLINEAR.CA
search engine marketingsolutions group
Qualified SEM specialists: Qualified Google Advertising Professionals and Yahoo! Search Marketing Ambassadors
NLC is a member of the Search Engine Marketing Professional Organization (SEMPO)
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, June 13th, 2007
VISIT US AT: WWW.NONLINEAR.CA
An Overview of LinkedIn
What is LinkedIn?
» A professional social networking site» Connect with acquaintances and business colleagues» View connections to 3 degrees» Reach ~11 million professionals
?
Business 2.0, December 1, 2006 - “LinkedIn has become the go-to place for the tech elite. Increasingly, if you ’re not LinkedIn, you’re left out.”
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, June 13th, 2007
VISIT US AT: WWW.NONLINEAR.CA
Marketing on LinkedIn
» Increase Visibility & Branding
» Direct Sales
» Generate Traffic & Support SEO
What You Can Do with LinkedIn
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OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, June 13th, 2007
VISIT US AT: WWW.NONLINEAR.CA
An Overview of LinkedIn
Things to Keep in Mind
» Security» Recruiting» Don’t Spam
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OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, June 13th, 2007
VISIT US AT: WWW.NONLINEAR.CA
An Overview of LinkedIn
Your Network: “Quality” or “Quantity”?
» Volume of Contacts?
or…» Trusted
Contacts?
» Maybe… Both!
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OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, June 13th, 2007
VISIT US AT: WWW.NONLINEAR.CA
An Overview of LinkedIn
» Answers» Services» Search» Groups» Jobs
LinkedIn Tools
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OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, June 13th, 2007
VISIT US AT: WWW.NONLINEAR.CA
Marketing on LinkedIn
» Display your expertise in “Answers”» Announce your new website or service» Drive readers to your blog posts» Get your service recommended
Goal #1: Increase the Visibility of Your BrandStrategies:
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OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, June 13th, 2007
VISIT US AT: WWW.NONLINEAR.CA
Marketing on LinkedIn
» Research potential clients and partners» Respond to service requests in “Answers”» Get your service recommended
Goal #2: Direct SalesStrategies:
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OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, June 13th, 2007
VISIT US AT: WWW.NONLINEAR.CA
Marketing on LinkedIn
» Link to your site in Employee profiles
» Answers pages are indexed – drive traffic with relevant
links
Goal #3: Generate Traffic & Support SEOStrategies:
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, June 13th, 2007
VISIT US AT: WWW.NONLINEAR.CA
Marketing on LinkedIn
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, June 13th, 2007
VISIT US AT: WWW.NONLINEAR.CA
Case Studies
Case Study #1: “Organic” MarketingDuring the period of April 1 - June 5th, 2007
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OTTAWA: 613.241.2067 TORONTO: 416.203.2997
Wednesday, June 13th, 2007
VISIT US AT: WWW.NONLINEAR.CA
Key Takeaway
Key Takeaway
» Reach the “right” people» Take WOM to the next
level» It’s Free» The potential is limitless
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997
n o n ~ l i n e a r c r e a t i o n s
OTTAWA: 613.241.2067 TORONTO: 416.203.2997 VISIT US AT: WWW.NONLINEAR.CA
Questions & Contacts
That’s It!
» Helen M. Overland – Senior SEM Specialisthelen@nonlinear.ca416-203-2997 x242
» NLC Internet Marketing Blog : www.nlcblog.ca
Wednesday, June 13th, 2007
VISIT US AT: WWW.NONLINEAR.CA
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