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Digital Retail Trends to TrackWith 2015 fast-approaching, retailers are preparing for a fresh start and an exciting new year—one that will bring the
latest trends in digital retailing along with it. Since many stores are transitioning from the standard brick-and-mortar
retail setting to that of an online marketplace, digital shopping is becoming commonplace. In this infographic, 1to1
Media analyzes those changes that retailers and consumers can expect to experience in the year to come.
By Elizabeth Elliott and Lorri Cosentino
To �nd out more retail trends as well as the 2015 digital retail superstars, go to
“Digital Superstars 2015: Inside the Retail Strategies of Today's Online Leaders”
JANUARY 2015: DIGITAL RETAIL TRENDS
84% of store visitors use their digital devices
before or during a shopping trip.
—PR Newswire
75% of retailers believe that they have an effective employee training
program—Retail Customer Experience
82% of retailers have an app of
some sort.—Retail Customer Experience
store location
productinformation
76% of retail respondents say that e-mail marketing is
what primarily drives customer retention.
—eTail
A renewed interest in mobile payment will arise in 2015, together with a significant increase in mobile commerce.
—Gartner
$40 billionestimated
spending in mobile
commerce sales.—PR Newswire
22% of consumers spend more as a result of using digital, and just
over half of these shoppers are spending at least 25% more than
they had intended—PR Newswire
55% of respondents are increasing their investments in social media, and the primary social strategy is around brand
engagement. —eTail
Over the next 12-18 months, 68% of
retailers are planning to invest in mobile e-commerce
technology. —eTail
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