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Infographic by GPShopper: Statistics show how mobile apps are changing the retail industry. #statistics #mobile #retail #apps #research #business #trends #shopping #mcommerce #ecommerce
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CONSUMERS SPEND
6x MORE TIME IN RETAILERS’ APPS THAN THEY DID ONE YEAR AGO
RETAILERS’ APPS WITH “STORE MODE”
MORE ENGAGEMENT
5x
GATHER
THE IMPORTANCE OF MOBILE IN RETAIL ALL IN THE APP-TITUDE
IN THE US
224 MILLION MONTHLY
THERE ARE
APP USERS
9 10 SMS MESSAGES ARE READ LESS THAN 3 MINUTES AFTER THEY ARE RECEIVED
OUT OF
OF MOBILE SHOPPERS USE “STORE LOCATOR” EN ROUTE TO A STORE
70%
MOBILE TIME
20% SPENT IN A BROWSER
80% SPENT IN
APPS
80 MOBILE-OPTIMIZED OF MOBILE USERS WANT
PRODUCT INFORMATION
WWW.GPSHOPPER.COM
SOURCES: Deloitte Digital, ExactTarget, Flurry, Moosylvania, Nielsen, Point Inside, Responsys, Search Engine Journal
PER DAY
THE AVERAGE PERSON SPENDS
OVER 2 HOURS
60% OF MOBILE SHOPPERS USE THEIR SMARTPHONES WHILE IN A STORE
WHILE IN A STORE
IN APPS
ACTIVE
SMARTPHONE USER THE AVERAGE
x 150 PER
INTERACTS WITH IT
DAY COUPONS VIA PUSH
8 ARE REDEEMED MORE
THAN THOSE x
VIA E-MAIL
%
OF ONLY 8% PEOPLE WAIT OR
NOTIFICATION BEFORE CHECKING IT
IGNORE A PUSH