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References: 1. Lab422. Forbes3. Elastic Path
Cleveland Construction
DO 1/2 OF THEIR SHOPPING ONLINE7
3%
PREFER SHOPPING
ONLINE
66%
DEMAND A TRUE BLEND OF ONLINE & OFFLINE SHOPPING EXPERIENCES
CAN TRIGGER
AN APP TO PINPOINT A USER’S
EXACT LOCATION
IN STORE APP USAGE FOR USERS WHO HAVE RECEIVED
A BEACON MESSAGE
CONSUMERS REQUIRE INSTANT GRATIFICATION
SHOP ONLINE FOR A BROADER SELECTION
4 OUT OF 5
SHOP ONLINE FOR BETTER SALES & PROMOTIONS
7 OUT OF 10
UNSTOPPABLE FORCES TRANSFORMING SHOPPING
PREFER SOCIAL MEDIA OVER TELEPHONE
CUSTOMER SERVICE
1 OUT OF 3
MOBILE
MILLENNIALS
BEACONS
16.5X GREATER
RETAIL INDUSTRY TRENDS14% PREFER
TO PAY VIA MOBILE VS CREDIT CARD
41%
ACTIVELY USE MOBILE APPS WHILE IN STORE
75% RESEARCH
PRODUCTS BOTH ONLINE & IN STORE BEFORE PURCHASING
RETAILERS MUST FOCUS
ON SELLING AN EXPERIENCE
OVER A PRODUCT
CONSUMERS VALUE CUSTOMIZATION - THEY WANT PRODUCTS THAT ARE TAILORED TO THEIR INDIVIDUAL LIFESTYLES/PREFERENCES