The Ripple Effective - The Power of Your Personal Brand in HR

The Ripple EffectThe Power of

Your Personal Brand in HR

 “We are not only the messengers, WE are the message...”

Soulprints, Mark Gafni

Power

In HR

Whaaaat?

The Ripple Effect:

The Power of Your Personal Brand in HR

Do you make the job description or does the job description make you? 

Does your title dictate the display 

of your talent?

Me Inc. = Brand You!

“You’re not doing a job but building a career and personal-professional brand.”

Tom Peters

Think about a company brand that you’re attracted to..

Why?

Individual Branding=>Image

Powerful Individual Brands = Results

An idea, a thing, a book,

a company, a movement

My Friend Scott & Spark Ventures

My Brand-Image

My PictureHow 

others describe 

my brand?

How I would 

describe my brand?

Any discrepancies?Anything you want to change?

Is your brand strong enough to meet

today’s HR challenges and innovation needs?

Challenges/ Innovations/Trends

Challenges/ Innovations/Trends

http://austinhr.com/top-hr-issues-to-watch-in-2014/

ONE of the continuing

challenges… the 

“reputation of HR”

Pic credit: http://social-media-strategy-template.blogspot.com/2013/01/reputation-building-blocks-of-social.html

QUESTION ?

What are the most significant challenges / innovative needs /trends 

for your organization?

What qualities and capabilities will you need to meet those 

challenges?

SHRM  - HR Competencies

Which would you say are the top 3 most important?

HR Competencies -Top Vote Getters…

Sharlyn Lauby - http://www.hrbartender.com/2012/training/the-top-competency-for-human-resources-poll-results/

HR Competencies -Top Vote Getters…

Sharlyn Lauby - http://www.hrbartender.com/2012/training/the-top-competency-for-human-resources-poll-results/

What would the list look like for you as it relates to your organization?

Here’s your chance to assess your own career/brand 

development plan… 

Effective talent mgt. => includes both the track and the impact

Intentional Branding• Start thinking like your own 

brand manager, ask yourself the same question the brand managers at Nike, Coke, Pepsi ask themselves:

• What is it that my product or service does that makes it different? 

Pic credit: http://voiceovertalent.com/blog/2012/10/is-branding-important-for-voiceover-talent/

Intentional Branding =>Assess Your Brand

Consider: Your personal values Unique qualities Extra curricular competencies, interests…

etc. Your sense of personal mission G.P.P.S. “guiding professional principles

statement”

Intentional Branding…

G.P.P.S. = Guiding Professional Principles StatementThis is a description of:__how you want to be __represent yourself professionally __what you intentionally want your brand to express and look like

Managing your brand is being your own talent manager.

Brand management = talent management

“…modeling what we desire in those we hire.” 

Time to recalibrate…

reinvigor restate

recommit re-envision

reconnect

The position, there is power with the position and 

POWER…

there is personal power,

Personal power with a powerful position

Personal branding carries this belief: “It’s not necessarily the what…but the WHO.

A powerful who will create a powerful what.”

Why does all this 

matter?

We have soooo much to offer!!

Expanding Your Brand

The Ripple Effect

Pebble or Boulder?

We need more ripple effects that are 

“bolder”.

HR / Talent Management Innovations…

  Zappos: done away with job boards, uses social next works for hiring |

Unlimited time off

Community investment - down payments to buy homes

No lay-off policy

100% paid sabbaticals

Good Vibrations – Your Ripple Effect

Words…or an action

Every interaction is a touch, an “imprint” of your brand…

Your (inspired)

Personal Brand

A powerful ripple effect…