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This is the slide deck from the opening keynote delivered at the 2014 HR Star Conference both in Cleveland and Atlanta. It's premise is that the role of HR is evolving, entering a new era influenced by social and economic changes and with that in mind, becoming more challenging. To thrive in this new era, HR professionals will need to have and display a more empowered presence. The suggestion is that can and must be done through the personal branding of each HR professional.
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The Ripple EffectThe Power of
Your Personal Brand in HR
“We are not only the messengers, WE are the message...”
Soulprints, Mark Gafni
Power
In HR
Whaaaat?
The Ripple Effect:
The Power of Your Personal Brand in HR
Do you make the job description or does the job description make you?
Does your title dictate the display
of your talent?
Me Inc. = Brand You!
“You’re not doing a job but building a career and personal-professional brand.”
Tom Peters
Think about a company brand that you’re attracted to..
Why?
Individual Branding=>Image
Powerful Individual Brands = Results
An idea, a thing, a book,
a company, a movement
My Friend Scott & Spark Ventures
My Brand-Image
My PictureHow
others describe
my brand?
How I would
describe my brand?
Any discrepancies?Anything you want to change?
Is your brand strong enough to meet
today’s HR challenges and innovation needs?
Challenges/ Innovations/Trends
Challenges/ Innovations/Trends
http://austinhr.com/top-hr-issues-to-watch-in-2014/
ONE of the continuing
challenges… the
“reputation of HR”
Pic credit: http://social-media-strategy-template.blogspot.com/2013/01/reputation-building-blocks-of-social.html
QUESTION ?
What are the most significant challenges / innovative needs /trends
for your organization?
What qualities and capabilities will you need to meet those
challenges?
SHRM - HR Competencies
Which would you say are the top 3 most important?
HR Competencies -Top Vote Getters…
Sharlyn Lauby - http://www.hrbartender.com/2012/training/the-top-competency-for-human-resources-poll-results/
HR Competencies -Top Vote Getters…
Sharlyn Lauby - http://www.hrbartender.com/2012/training/the-top-competency-for-human-resources-poll-results/
What would the list look like for you as it relates to your organization?
Here’s your chance to assess your own career/brand
development plan…
Effective talent mgt. => includes both the track and the impact
Intentional Branding• Start thinking like your own
brand manager, ask yourself the same question the brand managers at Nike, Coke, Pepsi ask themselves:
• What is it that my product or service does that makes it different?
Pic credit: http://voiceovertalent.com/blog/2012/10/is-branding-important-for-voiceover-talent/
Intentional Branding =>Assess Your Brand
Consider: Your personal values Unique qualities Extra curricular competencies, interests…
etc. Your sense of personal mission G.P.P.S. “guiding professional principles
statement”
Intentional Branding…
G.P.P.S. = Guiding Professional Principles StatementThis is a description of:__how you want to be __represent yourself professionally __what you intentionally want your brand to express and look like
Managing your brand is being your own talent manager.
Brand management = talent management
“…modeling what we desire in those we hire.”
Time to recalibrate…
reinvigor restate
recommit re-envision
reconnect
The position, there is power with the position and
POWER…
there is personal power,
Personal power with a powerful position
Personal branding carries this belief: “It’s not necessarily the what…but the WHO.
A powerful who will create a powerful what.”
Why does all this
matter?
We have soooo much to offer!!
Expanding Your Brand
The Ripple Effect
Pebble or Boulder?
We need more ripple effects that are
“bolder”.
HR / Talent Management Innovations…
Zappos: done away with job boards, uses social next works for hiring |
Unlimited time off
Community investment - down payments to buy homes
No lay-off policy
100% paid sabbaticals
Good Vibrations – Your Ripple Effect
Words…or an action
Every interaction is a touch, an “imprint” of your brand…
Your (inspired)
Personal Brand
A powerful ripple effect…
